NEW YORK—Abelson Group, a communications and marketing firm specializing in telecommunications and technology, has been selected as global PR agency of record for Air2Web, a solution provider for wireless applications and data services. Abelson Group is responsible for Air2Web’s global media and analyst relations, thought leadership programs, messaging and positioning, event marketing, media tours, speakers bureau, awards, influencer roundtables, blogger relations and grassroots event PR. “We chose Abelson Group because of its deep mobile industry expertise, creativity and proven execution in this market,” said Alfredo Narez, vice president of marketing at Air2Web. “As we move into the global mainstream with new branded products and positioning, we will look to Abelson Group to establish aggressive visibility in the U.S. and EMEA with a broader industry audience, while also managing communications programs with our customers.”
WALTHAM, MA—MagneMotion, a developer and manufacturer of assembly automation, material handling and transportation solutions using electro-magnetic technology, has selected Racepoint Group as its agency of record. MagneMotion will work with Racepoint to elevate its visibility in the business, trade and analyst communities through an extensive thought leadership campaign. “Our innovative and industry-tested technology provides practical industrial solutions for many of the world’s largest companies and transportation projects,” said Todd Webber, co-founder and COO of MagneMotion. “Racepoint represented the ideal choice to help craft our company’s story and convey the message to the right audiences.”
CHATTANOOGA, TN—Michael Duffield Communications has added two new clients: Urban Green Project, a renovation project in Chicago’s Logan Square neighborhood that has selected Michael Duffield Communications to oversee branding, sponsorship, marketing and public relations assistance; and St. John’s Restaurant/St. John’s Meeting Place, a new restaurant from Chattanooga native and chef Daniel Lindley, which has selected the firm for marketing and public relations.
NEW YORK—Trylon SMR has been selected by AmericanLife TV Network as agency of record to handle public relations for all its media relations requirements. AmericanLife TV Network is an independent network devoted to America’s baby boomer generation.
CHICAGO—Zapwater Communications has been retained by Modern Luxury Magazines for the launch of its new publication, Chicago Social Brides. Zapwater will oversee all communication efforts as well as coordinating events to increase exposure and magazine subscribers.