Account News (August 18, 2008)
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Holmes Report

Account News (August 18, 2008)

MWW Group has added Mercury Insurance Group to the client roster of its L.A. office, plus new business for Gibbs & Soell, Lou Hammond & Associates, RGM Communications, and TARA Ink.

Paul Holmes

LOS ANGELES—MWW Group has added Mercury Insurance Group to the client roster in its Los Angeles office. The regional auto and home insurance provider has retained MWW to help the company craft and implement a strategic communications campaign. The communications campaign will draw upon MWW’s expertise in corporate communications, executive branding, employee communications, corporate social responsibility and strategic media relations.


NEW YORK—Willamette Management Associates, a valuation consulting, economic analysis and financial advisory services firm, has named Gibbs & Soell Public Relations its agency of record. Gibbs & Soell will work to promote the firm’s Northeast operation and key consultants. Established in 1969, Willamette Management Associates provides business valuation and security analysis, intangible asset and intellectual property valuations, forensic accounting, economic damages/lost profits analysis and financial advisory services.


NEW YORK—Lou Hammond & Associates has added four accounts: Market New Haven, which markets itself as the “Cultural Capital of Connecticut”; Orient Lines, recognized by Condé Nast Traveler for its value-priced cruise vacations to exotic places; The Cliffs Communities in Patagonia, Chile, and Keowee Springs, S.C.,; and the           St. Regis Resort & Residences, Bal Harbour.


WYLIE, TX—StateCE, an Allen, Tex.-based provider of online continuing education for business professionals, has selected RGM Communications as its public relations agency of record. RGM is providing national media relations. According to Steve Trussell, founder and chief executive officer of StateCE: “With RGM, our goal is to share the story that online education—particularly continuing education—is a global growth market, and that StateCE aspires to be an emerging leader in sharing its value and ease of use.”


MIAMI BEACHTARA, Ink., has added 15 new clients to its roster. The firm’s luxury, fashion and beauty division has added Black Diamonds by Itay Malkin, Guess?, Salon Gilbert, Spa Chakra, Guerlain Spa, and Betty Bangs. The hospitality, entertainment and corporate division has added Adrienne Arsht Center For The Performing Arts, InterContinental Miami Make-A-Wish Ball, Ocean Prime, RA Sushi, Au Pied De Cochon, The Ritz-Carlton Marina Del Rey, Heathrow, Hed Kandi, and Project Breakout.

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