Account News (September 25, 2006)
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Account News (September 25, 2006)

Kwittken & Company has been named agency of record for ROO Group, a top ten online video syndication network that provides its customers with an end-to-end video strategy designed to publish, manage and monetize online video.

Paul Holmes

NEW YORK—Kwittken & Company has been named agency of record for ROO Group, a top ten online video syndication network that provides its customers with an end-to-end video strategy designed to publish, manage and monetize online video. ROO has selected KCO to generate awareness for the for both its business-to-business and consumer online video offerings through a strategic trade and national communications program. It will implement a communications plan that includes various tactics such as event management, viral marketing, media relations and strategic communications to create buzz for the ROO brand.

NEW YORK—The Thomas Riley Artisans’ Guild has selected Maloney & Fox to lead the company’s new marketing and public relations initiatives, which include branding, media outreach, special events, marketing partnerships, and identifying charitable tie-ins. In addition, M&F has recently been tapped by PhotoWorks, an Internet based photo-publishing service, to spearhead media relations as well as integrated PR and branding initiatives targeted to niche audiences.

NEW YORK—G.S. Schwartz & Co. as been retained by two new clients, both for economic development programs aimed at attracting U.S. businesses to locate operations in their regions. The UVI Research & Technology Park, headquartered in St. Croix in the United States Virgin Islands, is a cornerstone of the region’s economic development program to attract businesses. The City of Manchester, the U.K.’s largest and fastest growing financial and professional services center outside of London, has retained Schwartz for a three-month pilot program aimed at attracting U.S. businesses.

NEW YORK—KCSA Worldwide has been selected as the public relations agency of record for Ecast, an interactive, out-of-home media company that operates a network of broadband-enabled, digital touch screen jukeboxes in the United States.  “The Ecast network takes traditional jukeboxes into the 21st century,” says John Taylor, chief executive officer, Ecast. “We’ve chosen to partner with KCSA because of its broad experience in advertising and alternative forms of out-of-home media and its track record of obtaining solid results for its clients.”

ST. LOUIS—Standing Partnership, one of the leading independent public relations firms in St. Louis, has added several new clients, including the Missouri Alliance for Children & Families, for which Standing Partnership will provide strategic counsel and media relations; Datotel, one of the city’s leading IT service providers, which has turned to Standing Partnership to build its brand identity and media relations programs; the St. Louis Rams for message and media training; and Soy 2020.

SAN FRANCISCO—Atomic Public Relations has been selected by the San Francisco Convention and Visitors Bureau to drive the public relations initiatives for the second annual HolidayFest program. San Francisco HolidayFest provides visitors and locals alike with information about and access to celebrations and seasonal activities as diverse as San Francisco itself.

DENVER—Exempla Healthcare, SysTest Labs, Meritech, and Medical Simulation Corporation have selected JohnstonWells Public Relations to provide media relations and strategic communications counsel.

WALTHAM, MA—Schwartz Communications has won 10 new clients. Seven of the new clients—Aldata Solution, AtheroGenics, Authentium, ExaGrid Systems, Intrusic, McNamee Lawrence & Co. and Surgient—will be serviced out of the firm’s Waltham, Mass., headquarters. A la Mobile, uXcomm and will be serviced from Schwartz’s San Francisco office.

LOS ANGELES—Cerrell Associates has been hired by No on Proposition 86, Californians Against Unaccountable Taxes, to provide coalition building and media relations expertise throughout Southern California. Prop. 86 would increase taxes on cigarettes by $2.60 per pack, the highest tax in the nation.

LOS ANGELES—Haydenburri Lane, a branded children’s product and multimedia company, has retained The Pollack PR Marketing Group, drawing on the agency’s more than two decades of consumer toy and product PR, marketing and branding experience. PPMG will implement a consumer media relations campaign to raise awareness among parents of the importance of getting kids into bedtime routines that children enjoy.

ANDOVER, MA—Three technology companies—iTKO, developer of automated Service Oriented Architecture testing solutions; Genuitec, developer of Eclipse-based software development tools; and Aperture, a provider of enterprise software solutions for managing data centers—have selected PAN Communications to drive their public relations programs.

PROVIDENCE, RI—Duffy & Shanley has been retained by Foster Grant, the largest producer of branded eyewear products in the world, specializing in sunglasses and non-prescription reading glasses. The relationship spans all areas of marketing including advertising, media and public relations.

NEW YORK—LaurEss has selected Lisa Lori Communications to handle marketing communications for the LaurEss line of mineral cosmetics. LLC has created a national pubic relations plan that includes trade, consumer and online publicity to build awareness among the core audience of beauty consumers.

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