BOSTON—Shift Communications has been selected by Pitney Bowes Business Insight, a division of Pitney Bowes Software that specializes in customer relationship management. Shift is charged with broadening awareness of PBBI's role in helping companies acquire, serve and grow customer relationships. "Shift stood out based on its reputation as a PR and social media firm that works hard to understand the nuances of businesses like ours," says Matt Broder, vice president, external communications of Pitney Bowes.
NEW YORK—Networking company MRV Communications has retained CJP Communications as its agency of record. CJP will be responsible for overseeing all marketing, communications and branding functions for MRV, including public and investor relations. According to Dilip Singh, CEO of MRV Communications: "By centralizing all of the marketing and communications functions under one agency, and drawing upon their expertise in various marketing disciplines, we will be able to communicate clearly and succinctly to all of our constituencies while facilitating transparency."
NEW YORK—Allison & Partners has been selected to support a new book, “Too Small to Fail: How the Financial Industry Crisis Changed the World's Perceptions,” by Louis Hernandez, chairman and CEO of software company Open Solutions. Allison will provide a thought leadership program focusing on the issues that arose from the bailout of the world's largest financial institutions. The Allison & Partners team will work with Hernandez to create a national call to action for community-based financial institutions to overcome the current challenges facing the banking industry, its customers and members, and the economy.
NEW YORK—Nancy J. Friedman Public Relations has added five new resort and hotel accounts in San Juan, Puerto Rico. NJFPR is now creating lifestyle and tourism PR campaigns for the historic El Convento in Old San Juan, the upscale La Concha beach resort, the affordable beachfront Courtyard Isla Verde Beach Resort and the newly renovated Doubletree San Juan. In addition, the agency will launch the Condado Vanderbilt luxury hotel in spring 2011.
CHICAGO—Zapwater Communications has added technology start-up Red Foundry to its growing corporate and technology client roster. Red Foundry, a native mobile app development company, focuses on providing accessible and easy-to-use software for creating personal or professional apps. Zapwater has been retained for media relations, product/app platform launch programs, social media and events and sponsorships to assist in positioning Red Foundry as the leader in the app technology space.
ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been chosen by Aderant, a global provider of business, financial, and information management software for law and professional services firms, as its agency of record to help elevate the company's corporate brand. Arketi will develop new messaging, and launch an aggressive marketing and PR effort to communicate Aderant's position. This initiative includes a demand generation campaign, which will integrate both traditional and digital marketing tactics.
LOS ANGELES—Amy Levy Public Relations has added three new clients to its roster: media consulting firm New Media Vision, a leader in multi-market distribution, programming and international sales consulting; decorative giftware and bath accessories manufacturer Stylebuilt Accessories; and Italian denim designer Vitamina Jeans.