Account News in Brief (April 12, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (April 12, 2010)

Arketi Group has been selected by CEO Ventures to help market a number of its key portfolio companies; plus new business wins for Dukas PR, Risdall Marketing Group, Bateman Group, Morris + King, Zapwater, Pollack PR Marketing Group, and Catapult PR-IR.

Paul Holmes

ATLANTAArketi Group has been selected by CEO Ventures, a private equity firm that owns and manages early-stage business-to-business technology companies, to help market a number of its key portfolio companies. Arketi will be working directly with CEO Ventures' leadership team and its portfolio companies to refine their go-to-market strategies, messaging, and sales efforts. Says Michael Price, General Partner of CEO Ventures: "It is critical that our portfolio companies gain sales traction as soon as possible. Arketi's proven track record in strategic counsel, and driving successful sales and marketing initiatives, made it a perfect fit for our needs.


NEW YORKDukas Public Relations has added three new clients to its financial/professional services practice group: LCH.Clearnet, one the world's largest independent clearing houses; Kaufman Bros., one of the country's largest minority owned and operated investment banking and advisory firms; and Fiduciary 360, a leading provider of investment fiduciary education, practice management, and support. DPR will focus on providing high-end media relations for all three companies.


NEW BRIGHTON, MNRisdall Marketing Group has added seven new clients in March. RMG’s new and expanded accounts include Apache Print, for website development and online marketing; Benedictine Health Center at Innsbruck, for branding, web development and collateral; CF & W, for website analytics; Medafor, for website design and development; medSupports, for social media; PJW Automotive for logo design; and Year Up, for social media.


SAN FRANCISCO—Bateman Group has added two new European-based technology companies to its expanding client roster of national and global brands. CoreMedia of Germany has appointed Bateman Group as agency of record for the U.S. for the full range of integrated PR and social media communications programs. And StepStone Solutions of the U.K. retained Bateman for a three-month brand building project to increase perception of StepStone Solutions in the U.S. as one of the world’s leading suppliers of total talent management solutions.

NEW YORKThe Morris + King Company has been retained by RPI’s Molecularium  Project to publicize Molecules To The Max!, a new giant-screen animated science film for children, families, educators and science enthusiasts everywhere. MKC will develop and execute a comprehensive public relations campaign drawing on its experience in the entertainment and consumer sectors and the capabilities of SeisMK, MKC’s digital and social media division.


CHICAGOZapwater Communications has been named agency of record for all Texas de Brazil Churrascaria locations nationwide. The brand has 16 locations in Colorado, Florida, Illinois, Louisiana, Nevada, Tennessee, Texas, Virginia and also Aruba. In addition, Zapwater has been retained to handle all media relations and marketing initiatives for Texas de Brazil Express in Dallas, Texas and Beijos Lounge at all locations. Zapwater will work to further position Texas de Brazil as the premier Brazilian steakhouse, conceptualize high-profile events, manage relationships with local social and food influencers and identify partnerships and non-profit tie-ins.


LOS ANGELES—The Pollack PR Marketing Group has been selected as the agency of record for Fiesta Parade Floats, a leading award winning float-builder for the Tournament of Roses Parade. “We selected PPMG because it has direct Rose Parade PR experience that can be immediately put to work for us and our clients,” says Tim Estes, president of Fiesta Parade Floats.We are partnering with PPMG to add the PR and media relations functions to our client offerings and to further differentiate the great work we do for our clients.


BOULDER, CO—Catapult PR-IR has been retained by cloud computing solutions provider LTech as its public relations agency of record. The ongoing agreement comes after Catapult successfully launched two of LTech’s cloud enablement products, LTech Power Panel for Google Apps and LTech Single Sign-on for Google Apps.

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