Account News In Brief (April 14, 2014)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (April 14, 2014)

New business success for Finn Partners, French West Vaughan, DStreet, EGC Group, Buffalo, and Brandware.

Holmes Report

SAN FRANCISCO—Moxtra, a new venture from WebEx co-founder Subrah Iyar, has chosen Finn Partners as its PR agency of record. The account team will be headquartered in the agency’s San Francisco office and supported nationally by Finn’s mobile team. According to Iyar, “Finn is a great fit for Moxtra based on shared values of partnership, collaboration and creativity.”

RALEIGH, NC—USA Futsal, an organization dedicated to promoting the growth and awareness of the game of futsal—a five-a-side soccer variant—in the United States, has selected French/West/Vaughan (FWV) as its public relations and marketing agency of record. FWV will work to secure sponsorship opportunities and provide media relations support for the organization’s programs and events.

DENVER—DStreet, a Denver-based communications consultancy, has been retained by artisan chocolate maker Robin Chocolates to promote its products and recent recognition as an industry leader for its handmade chocolates and pastries.

NEW YORK—Hopsteiner, an international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. Together Hopsteiner and EGC will communicate Hopsteiner's brand, its new hop varieties and full range of hop products to breweries worldwide. EGC Group will manage proactive media relations and social media strategy for Hopsteiner and spearhead the promotion of its latest hop varieties.

VIENNA, VA—Keswick Hall has selected Buffalo Communications, a sports-lifestyle PR firm, to spearhead public relations for its new Pete Dye golf course, opening this year at the luxury resort near Charlottesville.

ATLANTA—Brandware Public Relations has been tapped by Okabashi, an injection-molded footwear manufacturer, for brand and product public relations.
 

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