Account News In Brief (April 16, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (April 16, 2012)

New business successes for RF|Binder, Coyne, Ogilvy, Pollack and Affect.

Holmes Report

BOSTON—Abine, a leading provider of online privacy tools for internet users, has selected RF|Binder as its public relations agency of record. Abine has partnered with RF|Binder to promote its mission of giving people control over their personal information. RF|Binder will also drive awareness of Abine’s portfolio of privacy products, including Do No Track Plus and DeleteMe.

PARSIPPANY, NJ—Coyne Public Relations has been named agency of record for Stanley Steemer, a leading provider of professional deep-cleaning services for the home and office. Coyne PR will be handling all public relations and social media programming for the brand as it aims to establish Stanley Steemer as the industry leader through education, alignment and inspiration.

CHICAGO—Ogilvy Public Relations has been appointed as the PR agency of record in North America for Aspect, a leading provider of customer contact and Microsoft platform solutions. The Ogilvy PR technology practice in Chicago will lead the engagement with Aspect to build thought leadership around the company's next-generation offerings.

LOS ANGELES—The Pollack PR Marketing Group has been retained by the Los Angeles office of RKF, a leading urban retail real estate services firm in the country with more than $20 billion of combined retail leasing and sales transactions. PPMG’s services for RKF will focus on generating awareness of RKF’s growing presence in the Southern California and national trade media sectors.

NEW YORK—Affect was selected by Cellebrite, a global company with innovative mobile technologies, to lead its brand awareness efforts. Affect will be working with Cellebrite to leverage its executive team as key opinion leaders in the cellular industry in both retail and investigative environments.


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