NEW YORK—Protect Our Power, a new advocacy organization dedicated to strengthening the nation’s electrical grid against potential threats, has appointed Lumentus as its strategic communications firm. Deploying its digital and integrated communications capabilities, Lumentus will work with the group to expand engagement with key stakeholders to support efforts to better protect the nation’s electric power infrastructure.

NEW YORK—HESED USA, the US branding and marketing agency for Frudia, a waterless, fruit-based skincare line developed in Korea, has tapped Bratskeir & Company to handle US media relations for the brand.

NEW YORK—5W Public Relations has been named PR agency of record by Sharestates, an online real estate investment marketplace and an industry leader in crowdfunding for individual and institutional investors.

ATLANTA—Atlanta Bread has formed a partnership with Trevelino/Keller, a full service digital public relations and marketing firm based in Atlanta. Trevelino Keller will support Atlanta Bread with its brand revitalization with digital marketing and creative services, initially developing a fresh creative strategy to push its new brand image and boost expansion.

RESTON, VA—Reserva Conchal Beach Resort, Golf & Spa has selected Buffalo.Agency to design and execute a turnkey marketing program for the 2,300-acre luxury resort on Costa Rica’s northwestern Pacific coast, targeting affluent golfers in the US and Canada. In addition, TecTecTec, maker of laser rangefinders for golf, has selected Buffalo.Agency to create a North American marketing program.