Account News In Brief (April 21, 2014)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (April 21, 2014)

New business success for Trevelino/Keller, Pollack, Beehive, and Bob Gold.

Holmes Report

ATLANTA—Johnny Rockets, an international restaurant franchise, has selected Trevelino/Keller as its business-to-business public relations and marketing agency. Johnny Rockets tapped the agency in part because of its legacy of expanding many popular restaurant and franchise brands.

LOS ANGELES—The Pollack PR Marketing Group has been retained by Punto 2012 to lead public relations efforts for the launch of its new generic top level domains .rest and .bar for restaurant and bar owners respectively. PPMG has been engaged to establish awareness and visibility via PR and influencer outreach strategies to reach restaurant and bar owners about the availability of these two new domains. PPMG will also tap its Worldcom PR Group partners in key markets to expand the effort globally.

ST. PAUL, MN—Beehive PR has renewed partnerships with two former clients during the first part of 2014: HLT, a medical device company focused on leading edge transcatheter valve therapy, and Friends of the Boundary Waters Wilderness, a non-profit organization whose mission is to protect, preserve and restore the wilderness character of the Boundary Waters Canoe Area Wilderness.

LOS ANGELES—Residents Medical, a graduate medical education accreditation organization, today announced it has selected Bob Gold & Associates to lead its communications program.

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