ATLANTA—Brandware Public Relations, which specializes in enthusiast brands, has been selected as public relations agency of record for Porsche Cars North America, the exclusive importer of Porsche vehicles for the United States. Brandware will support the Porsche public relations team with the full range of external and internal communications needs, including brand, product and lifestyle public relations; media and community relations; media events and social media initiatives. Brandware has previously provided special project support to PCNA, including the 2010 Porsche 60-Year Anniversary campaign and select social media initiatives.
LOS ANGELES—City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases, has selected Weber Shandwick as its public relations agency of record. The firm began work with City of Hope earlier this year, creating and supporting a variety of cause marketing and public relations programs.
NEW YORK—Fenton— the firm best known for its public-interest work—promoted a motorcade of 25 vehicles showcasing the latest in electric, hybrid and hydrogen cars that will parade through the capitol during Earth Week, an event developed in partnership with the Electric Drive Transportation Association. The firm also helped arrange the participation of the Department of Energy and the White House.
NEW YORK—Montage Deer Valley has named M Booth public relations agency of record to help build brand awareness and communicate the distinctive features of the mountain-inspired property to consumers and media. Deer Valley adds to the Montage Hotel & Resorts portfolio at M Booth, joining properties Montage Laguna Beach and Montage Beverly Hills.
TAMPA—Hill & Knowlton has been awarded a new project by Safety Net Hospital Alliance of Florida. The firm’s Tampa and Tallahassee teams will be working with SNHAF on a strategic communications plan for its legislative initiatives to protect Medicaid funding for the state’s teaching, public and children’s hospitals.
ATLANTA—Technology public relations firm Arketi Group has been chosen by Artemis Automation, an automated lighting control company, to develop the company's messaging and branding. Arketi is developing the messaging and branding for Artemis, along with sales collateral and a new website. Arketi is also using both traditional and digital marketing practices to position Artemis as a leading provider of wireless lighting automation for government agencies and superstructures.
NEW YORK—5W Public Relations has added Cold-eeze to its roster of consumer clients. 5W Public Relations will execute a comprehensive integrated public relations program to promote Cold-eeze in the consumer marketplace. Key elements will include media relations, celebrity integrations, co-branded partnerships, special events and more.