Account News in Brief (April 28, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (April 28, 2008)

Warschawski retained by ReMarriage magazine, plus new business for Bob Gold & Associates, Formula, Trevelino/Keller Communications Group, and Zapwater Communications.

Paul Holmes

BALTIMORE—warschawski, a full-service public relations, marketing and branding firm, has been retained by Remarriage, publisher of reMarriage magazine, as its national public relations and marketing agency of record. warschawski will handle all aspects of the magazine launch and all ongoing marketing and public relations activities for the magazine and the company.


LOS ANGELES—Bob Gold & Associates has added Agion Technologies, a biotech company developing ”green” antimicrobial solutions for the industrial, consumer and healthcare industries, to its client roster. Bob Gold & Associates will “not only advance the brand value of Agion, but also work to promote our partners’ innovations for eco-friendly, antimicrobial-treated products featuring the Agion technology,” says Stuart Patterson, CEO of Agion Technologies. “We chose Bob Gold & Associates because the agency has proven its ability to successfully penetrate varying industry verticals for its technology clients and offers the breadth of coverage for our diverse opportunities and applications.” 


SAN DIEGO—Formula, a public relations boutique with offices in San Diego, Los Angeles and New York, has been selected by Munchkin, a market of infant and toddler products, as its public relations agency of record. The agency will seek to engage parents through media exposure, promotions and strategic partnerships in an effort to raise awareness for the creative products Munchkin develops for today’s parents.


ATLANTATrevelino/Keller Communications Group has added to its consumer practice. is one of the most popular sale-by-owner online sources, is the simplest and has positioned itself as the go-to web destination for by-owner real estate properties. According to Mike Malkasian, president of “We need an agency that understands the current market challenges, but also recognizes the value proposition we bring to the table.”


CHICAGO—Zapwater Communications has been retained by Deltak to promote and publicize programs. Deltak partners with higher education institutions to manage their online degrees and certificate acquisition programs. Zapwater will provide media relations and marketing communications strategy for both Deltak and its partners.


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