Account News in Brief (April 7, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (April 7, 2008)

Hope Beckham adds 17 new clients, plus account wins for Peppercomn, MWW Group, Tech Image, Westbound Communications, BackBay Communications, Warner Communications, Sharp Communications and Arketi Group.

Paul Holmes

ATLANTAHope-Beckham, a full-service public relations and experiential marketing agency, has signed 17 new clients in the first three months of 2008. The list of new clients includes the WNBA’s Atlanta Dream, Major League of Monster Trucks, The National Multiple Sclerosis Society – Georgia Chapter, Chima Brazilian Steakhouse, Entaire Global, The Tour Championship presented by Coca-Cola, LifeLock, Preferred Customer Club, Vacation Home Expo,, Atlanta-based attorney and sports agent Manny Arora, Bullock Mannelly Partners, Conway MacKenzie & Dunleavy, Innovolt Inc., Stateside Capital, and Dunwoody Self-Storage.  Duties consist of strategic public relations, media relations, executive positioning, and event planning and execution; including product launches.   


NEW YORK—InfoSpace, a leading developer of metasearch products in the Internet search market, has retained Peppercom to execute a large-scale, multi-faceted consumer and corporate campaign to raise visibility of the company’s search engine properties.  InfoSpace is in the process of launching an aggressive consumer marketing campaign to drive more search traffic to Dogpile.  Peppercom will work with InfoSpace to create a campaign that utilizes a blend of traditional communications, event marketing and viral promotions to drive users to the site and help consumers understand the benefits of metasearch. 


TRENTON, NJ—MWW Group has added the Association of Licensure-Exempt Ambulatory Surgery Centers to its client roster. The ALEASC includes nearly one of every four ambulatory surgery centers in New Jersey. MWW Group will lobby on an upcoming piece of legislation that will affect ALEASC's ability to refer patients to its ambulatory surgery centers. In addition, the firm’s Chicago office has been selected by City Chase USA, which hosts reality-TV inspired races featuring mental, physical and humorous challenges. MWW Group will lead the media relations campaign for City Chase USA aimed at driving participation in eight cities and helping build future sponsorships across the nation.


BUFFALO GROVE, ILTech Image has been named the agency of record for the Marketing Executives Networking Group, an organization of senior-level marketing professionals. According to Richard Guha, MENG chairman. "We are embarking on a focused public relations effort because we want to share the collective knowledge and insights of these top marketing executives." Tech Image will also assist in revamping the MENG online press room, so the media can easily access the resources made available by MENG's 1700 members.


ORANGE, CA—Westbound Communications has been selected as the public relations agency of record for Kofax, a global leader in information capture technology. Westbound will work closely with the Michael Troncally, director of corporate communications at Kofax in Irvine, to provide overall public relations support with media and analysts relations as well as strategic counsel on branding. Westbound will also assist with coordinating public relations efforts in Europe. One of Westbound’s first activities is to help the company leverage the strength of the Kofax brand across all global subsidiaries with the goal to unify the overall organization and streamline communication with key stakeholders.


BOSTONBackBay Communications, a strategic marketing and public relations firm focused on the financial services sector, has been selected by Colorado-based Advisors Asset Management, a leading investment solutions partner for financial professionals, as public relations agency of record. BackBay Communications will provide media relations, media training, and conference speaking support.


MANCHESTER-BY-THE-SEA, MA—Warner Communications, a full- service public relations and marketing communications agency, has been retained by ThomasNet, a leading online marketplace and business-building network connecting industrial buyers and sellers worldwide.


NEW YORKSharp Communications has added seven new clients in the corporate and non-for-profit sectors. On the corporate front, the firm has picked up Centris, for corporate communications and media outreach to announce proprietary research findings on the upcoming government mandated digital TV transition; Sportime, for media relations and publicity in support of the opening of Sportime at Randall’s Island; North Shore Golf Group, for public relations to elevate the brand and support the opening its newest endeavor; and Minted, for media relations and publicity in support of the launch of On the non-profit front, the firm has added The Society of Memorial Sloan Kettering Cancer Center, Ghetto Film School, Academics in Motion.


ATLANTA—Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by Marietta-based LAI Engineering, a consulting engineering firm. Arketi Group has already begun working to help LAI Engineering enhance their corporate identity and develop new sales support materials.

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