BOSTON—Greenough has been selected as agency of record by Conservation Services Group, a leader in residential energy efficiency in the United States. Greenough will work with CSG to build awareness of the company’s nearly 30 years of experience designing and delivering energy efficiency and clean energy programs. The program will focus on media relations, content development and social media strategy.
WASHINGTON, DC—URAC, an independent accreditation organization focused on the healthcare market, has hired Environics Communications as its new public relations agency. Environics will develop and implement a marketing communications campaign including strategic messaging, traditional and social media relations, speaking opportunities, trade show support, development of collateral materials, and potential paid media placements.
ATLANTA—Brandware Public Relations has been selected as marketing communications agency of record for Cantor Dolce and Panepinto Law, which specializes in worker’s compensation and personal injury law and is headquartered in Buffalo, NY. Brandware will work with the firm’s partners to develop and execute a multi-channel marketing strategy, including digital asset and content development, social and digital media campaigns, public relations and measurement/analytics.
EAST RUTHERFORD, NJ—Universal Music Enterprises has retained MWW to lead a communications campaign to launch the new Zumba Fitness Dance Party album. The communications program will focus on driving awareness for the album launch via traditional and social media strategies. MWW is the public relations agency of record for Zumba Fitness; the campaign will be integrated with the firm’s overarching communications strategies for Zumba.
SAN ANTONIO—Team Express has selected Buffalo Communications to create and execute an external communications program for BaseballExpress.com, Softball.com, FootballAmerica.com and TeamExpress.com. Buffalo will focus on generating publicity, and play an integral role in media planning and buying, positioning Team Express as America’s leading multi-channel sporting goods retailer.
ATLANTA—Emcien Corp., a pioneer in automatic pattern detection, is partnering with the Arketi Group, a high-tech business-to-business public relations and digital marketing agency, to bring Big Data Week to Atlanta this month.
COLUMBIA, MD—Maroon PR has added two new clients: Hero Rush, which manages 3-5 mile obstacle course endurance races designed by firefighters to mimic some of the trials encountered during a blaze; and Catholic Charities of the Archdiocese of Washington, which serves more than 120,000 people annually through 63 programs in 48 locations throughout the District of Columbia and Montgomery, Prince George’s, Charles, Calvert and St. Mary’s Counties in Maryland.