Account News in Brief (April 9, 2007)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (April 9, 2007)

PAN Communications has been named the agency of record for several companies in the technology, professional services and consumer goods sectors. New technology clients are Ecora Software, a provider of change and compliance reporting solutions.

Paul Holmes

ANDOVER, MA—PAN Communications has been named the agency of record for several companies in the technology, professional services and consumer goods sectors. New technology clients are Ecora Software, a provider of change and compliance reporting solutions; Planet Associates, which provides infrastructure relationship management software and services; and North Plains Systems, developer of a digital asset management solution. Professional services clients include Patni Computer Systems, a global IT services provider and TAC Worldwide, which provides strategic workforce solutions. In the consumer goods sector, the firm has added LightWedge, which makes book lights.

NEW YORK—G.S. Schwartz & Co. has been retained by three new clients: Peninsula Counseling Center, Nassau County’s largest licensed non-profit mental-health center; New York Spring Water; RePromotion of Netanya, Israel, a leader in dynamic visual communication using plug-and-play technology.

CHICAGO—Zapwater Communications has added Estate Property Group to its client roster. Zapwater will provide the group with public relations and event management support to focus on the unique strengths of its partners.

WASHINGTON, D.C.—WashingtonWatch.com has selected North Bridge Communications to introduce a new legislative wiki to lawmakers, lobbyists, trade associations, advocacy groups, and others involved in the legislative process.

ATLANTA—Achievant, a new human capital management company focused exclusively on the financial services industry, has chosen William Mills Agency, an independent public relations firm serving the financial industry, to implement and manage its public relations strategy.

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