CHICAGO—Ogilvy Public Relations has been appointed as the PR agency of record in North America for Aspect, a leading provider of customer contact and Microsoft platform solutions. The Ogilvy PR technology practice in Chicago will lead the engagement with Aspect to build thought leadership around the company’s next-generation offerings. The agency began work in January following a competitive review.
NEW YORK—Euro RSCG Worldwide PR has been named global public relations agency of record for Coty Inc., Miami Ad School, Paperless Post and author Julie Zeilinger. Miami Ad School, which offers two-year education programs that prepare students for careers in advertising, selected the firm to launch its PRO program, which caters to marketing professionals. For Paperless Post, @erwwpr is focused on assisting in the launch of a new designer collaboration. Zeilinger is founder and editor of the FBomb, a feminist blog and community for teens and young adults, and @erwwpr is undertaking all media relations efforts surrounding the launch.
MINNEAPOLIS—America’s second-oldest family-run brewery, August Schell Brewing Co., has chosen Padilla Speer Beardsley as its agency of record. PSB will drive greater awareness of Schell’s brand and its 15-plus craft beer varieties. The agency will develop a brand strategy and an integrated marketing communications program, including advertising, public relations and social media.
PORTLAND, OR—Lane PR has been selected to work with Zupan's Markets and its in-house PR team to orchestrate public relations efforts for the April opening of its Lake Grove, Ore., grocery store. Lane PR will focus on garnering media coverage and spearheading a number of grand opening events and promotions at the store.
MIAMI—NUK USA, a leader in products designed to enhance children’s oral development, has selected Hill+Knowlton Strategies for public relations. H+K will work with a family of brands including NUK & Gerber Graduates Feeding products.
NEW YORK—5W Public Relations has added three new clients: Altogether Home, an interactive online destination for interior design; Westside Market NYC, a growing chain of family owned and operated Manhattan food markets; and Central Amusement International, an amusement park planner, developer, and operator.
LOS ANGELES—Bender/Helper Impact was named US media agency of record for the coming year by Square Enix, the publisher of Square Enix interactive entertainment products in the Americas, including upcoming video game releases such as Hitman: Absolution, Sleeping Dogs, Tomb Raider and Kingdom Hearts 3D: Dream Drop Distance.
NEW YORK—Stuntman, a consumer lifestyle public relations firm, has been named the agency of Record for E&E Grill House. Stuntman will collaborate with executive chef Eric Simeon, a veteran of Postrio, Picholine and Aquavit, to promote E&E’s casual, fine dining experience.