NEW YORK—Weber Shandwick will serve as the foodservice advertising and public relations agency of record for Avocados From Mexico. Weber Shandwick will lead a comprehensive communications program to elevate Avocados From Mexico in the eyes of foodservice decision makers as the only high-quality avocado available 365 days a year. The firm will raise awareness of the year-round availability of the power fruit, and encourage and inspire new usage of avocados on operator menus across the United States. 

RALEIGH, NC—The Washington Tourism Development Authority has retained French/West/Vaughan as its official agency of record, representing Little Washington, NC, following a competitive review. FWV has already begun developing a new print advertising campaign that will roll out in the coming months, along with supporting public relations activities. Efforts will focus on driving visitation to Little Washington through overnight stays, as well as daytrips. 

NEW YORK—Shift Communications has added leading social analytics provider Simply Measured to its growing, New York-based ad tech roster. Shift has been retained to help grow the brand's overall awareness among marketers and to help introduce new products to the marketplace. The agency will provide public relations support that includes proactive media and influencer relations, messaging and positioning, trade show support and measurement.

NEW YORK—Zenergy Communications, an integrated marketing and communications agency, has been named agency of record for Valkee’s North American media relations campaign for its HumanCharger,a bright light headset designed to fight the winter blues.

DALLAS—Retail technology leader Trace One, which launched SaaS based collaborative platform for private label management, has retained Mulberry as its public relations and content marketing agency of record for Europe and North America. Mulberry will generate press traction and elevate awareness of Trace One, with a focus on user success stories, research, and storylines centered on private label management best practices and thought leadership.