Account News in Brief (August 14, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (August 14, 2007)

New business successes for CarryOn, 5W, Greenough and Strategic Communications Group and JMPR.

Paul Holmes

LOS ANGELES—CarryOn Communication has been selected by Zannel, a leading mobile social network, to manage media and analyst relations and to support the launch of their first-to-market mobile product release this fall. Zannel selected CarryOn based on its creative approach to media relations and experience with top online and mobile brands, including, Yahoo Mobile, Mobile ESPN,, and  The Zannel team is being led from CarryOn headquarters in Los Angeles by senior vice president Liz Gengl.

NEW YORK—The Organic Beverage Company, a wholly owned subsidiary of Integrated BioPharma, has appointed 5W Public Relations as agency of record for Syzmo, a USDA certified organic energy drink and glycemic index-tested carbonated beverage. 5W Public Relations will provide a full range of public relations services for the Syzmo Energy brand, including media relations, event planning and strategic communications.

BOSTON—Greenough Communications has been selected by Qumranet, based in Santa Clara, Cal., and Netanya, Israel. Greenough will work with Qumranet to increase awareness of its virtual computing solutions among the media and analyst communities during the months leading up to the company’s official launch.

SILVER SPRING, MD—Strategic Communications Group has been selected as public relations agency of record by Wireless Matrix Corporation, a leading provider of mobile resource and fleet management solutions. Strategic will work to build corporate momentum through aggressive media and industry analyst outreach and by leveraging key industry awards and related executive visibility opportunities.

WOODLAND HILLS, CA—Art & Antiques magazine, a CurtCo Media publication that provides collectors and connoisseurs with news and information on trends in the international fine and decorative arts market, has retained JMPR Public Relations to assist in promoting the magazine’s re-launch and 30th anniversary.

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