Account News in Brief (August 16, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (August 16, 2010)

Affect Strategies has been named public relations agency of record in North America for Kony Solutions; plus new business success for JMPR Public Relations, Morris + King, Laidlaw Group, S3, JS2 Communications and Strategic Communications Group.

Paul Holmes

NEW YORK—Affect Strategies, a public relations, strategic marketing and social media firm specializing in technology, has been named public relations agency of record in North America for Kony Solutions, which provides a mobile application platform, enabling companies to offer consumers feature-rich mobile applications. Affect Strategies will devise and execute a results-oriented public relations program that is designed to influence e-commerce, executive and technology decision-makers in Kony's key markets. As part of its engagement, Affect will also work closely with Johnson King, Kony's agency in the United Kingdom and Affect's strategic partner.

WOODLAND HILLS, CA—Freeline Sports, a U.S.-based action-sports company with worldwide distribution for its dual independent skates has engaged JMPR Public Relations for its media relations outreach and initiatives. JMPR will be responsible for continuing to grow Freeline’s visibility within the extreme sports, regional and national media markets. JMPR previously worked with CEO Renée Tuzee when she was VP of marketing at Vespa Scooters and the firm helped reintroduce the brand to the United States in 2002.


NEW YORK—The Morris + King Company has been retained by Kidz Bop, a music brand for kids ages 5-12. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign that will draw on the capabilities of SeisMK, MKC’s digital and social media division.

BOSTON—Laidlaw Group has been selected by the Center for Clinical Social Work to design and develop a new web destination and social network for more than 225,000 licensed clinical social workers and graduate students nationwide. Laidlaw Group will help build the Center's brand identity with a website, a multifaceted SIM outreach campaign and a search engine optimization strategy.


BOONTON, NJ—S3 has been named agency of record for, a new online resource designed to help people learn how to manage their money better. S3 will begin its engagement with a public relations campaign to help spread the word about According to Jo Bittof, co-founder of, “We were looking for more than an agency; we wanted a partner who could provide counsel as well as communications. We found that partner in S3.”

LOS ANGELES—JS2 Communications has signed National Council of Jewish Women Los Angeles, a 100 year-old grassroots organization of volunteers and advocates who turn progressive ideals into action. 

SILVER SPRING, MD—Whitney, Bradley & Brown, a leading technology and management consulting company catering to the government market, has selected Strategic Communications Group, to implement the company’s first ever social media marketing campaign as part of a larger, integrated sales, marketing and public relations program.

View Style:

Load 3 More
comments powered by Disqus