Account News In Brief (August 19, 2013)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (August 19, 2013)

New business success for Olson, French West Vaughan, Gage, Myriad, Trevelino Keller, Brandware.

Holmes Report

CHICAGO—Olson Engage has been named public-relations agency of record for the Belize Tourism Bureau,, and MillerCoors brands Crispin Cider Co., Jacob Leinenkugel Brewing Co. and Redd's Apple Ale. Those wins follow Olson Engage's appointment earlier this year as PR and social-media agency of record for Mars' Royal Canin brand, as well as PR agency of record for TiVo and the Minneapolis Airport Commission.

RALEIGH, NC—French/West/Vaughan has been chosen by Campbell University to help manage public relations for the institution’s new School of Osteopathic Medicine. The partnership follows FWV’s assistance with Campbell Law School’s 2009 relocation to downtown Raleigh.  

MINNEAPOLIS—Gage has been named marketing and communications agency for PreciouStatus, a software service used by public and private schools and care providers that enables child care, elder care providers and hospitals to privately share instant updates with family members about loved ones.

LOS ANGELES—The Kenya Tourism Board has re-appointed Myriad Marketing, a leading destination marketing company, to manage all marketing, advertising and public relations activities for Kenya in the United States. Myriad has managed Kenya’s US marketing efforts for the past three years.

ATLANTA—Atlanta Tech Village, a community hub that houses the largest coworking environment for emerging tech companies and tech startups in the Southeast, is partnering with Trevelino/Keller as its public relations and marketing agency of record. Trevelino/Keller will draw on its expertise in the regional startup community to develop Atlanta Tech Village into one of the nation’s most prominent emerging technology destinations.

ATLANTA—Brandware Public Relations has been selected as public relations agency of record for Elco Motor Yachts. Brandware will support the Athens, NY-based Elco team with public and media relations services as the company expands to meet growing demand for “cool, quiet, green and smooth” power sources for enjoying lakes and waterways.

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