EAST RUTHERFORD, NJ—MWW Group has been selected as agency of record for Vimeo, a leading online destination for high-quality and creative video. MWW will launch a multi-tiered media relations campaign to help elevate brand awareness of Vimeo among consumers. The account will be led by MWW’s consumer lifestyle and technology practice, which has industry experience with clients such as Nikon, Samsung, Altec Lansing, and Celestron.
SAN FRANCISCO—Fineman PR was selected by San Diego-based Autism Research Institute to help promote the organization’s message that “Autism is Treatable.” Fineman PR will work with ARI to position the institute as a leader of online resources for autism. Specifically, Fineman PR will help ARI with message development, media outreach, online communications and promotion of its biannual ARI Conferences.
NEW YORK—ULTA, a beauty retailer that features a full-service salon in every store, has selected New York-based DKC Public Relations as its national, consumer public relations agency. DKC’s responsibilities will include public relations strategies across all media, creative partnerships, product placement, celebrity seeding and regional store openings. DKC Connect, the digital arm of the agency, will contribute to social media initiatives.
BOSTON—Virtual Computer, a market leader in intelligent desktop virtualization, has selected Greenough Communications as its public relations agency of record. Greenough Communications will work with Virtual Computer’s in-house marketing team to reinforce the company’s position. The full public relations program will include communication strategy, traditional media, analyst relations, and an overarching social media program.
NEW YORK—Lord Corporation, a diversified technology leader that develops breakthrough adhesive, coating and motion management technologies, has selected Gibbs & Soell Public Relations to provide strategic counsel and program implementation for corporate and employee communications.
LOS ANGELES—The Pollack PR Marketing Group has been appointed by the American Public Gardens Association to lead the organization’s public relations and brand outreach efforts, building public awareness of North America’s public gardens and their role as advocates for the advancement of environmental stewardship, education, and plant conservation. “We selected PPMG based on its deep knowledge of our industry and its demonstrated expertise in building thought leadership platforms that effectively leverage current successes to expand influence,” said Dan Stark, executive director of APGA.
NEW YORK—Following a two-month long bidding process that included eight agencies, Redpoint Marketing PR was selected by Prestige Cruise Holdings to represent its cruise brands, Regent Seven Seas Cruises and Oceania Cruises. Redpoint will work with with Gary Gerbino, VP of corporate communications for both brands, to develop the media relations strategies that will strengthen each brand’s profile and increase awareness among key target audiences.