NEW YORK—Berk Communications & Marketing Group, the luxury lifestyle, travel, entertainment and sports division of MWWPR, has been retained by two luxury resorts in the Maldives: Baros Maldives and Milaidhoo Island Maldives, as public relations agency of record. Berk will be responsible for initiatives surrounding Baros Maldives’ public relations efforts to attract more US visitors, along with the launch of Milaidhoo. 

CHICAGO—3rd Coast PR has added Cat Footwear. The agency has been hired to focus exclusively on the brand’s work boot styles. 3rd Coast PR will execute strategic media outreach, kick off the brand’s influencer program, and explore targeted opportunities that will raise product awareness among their key audiences seeking comfortable, functional footwear.

LOS ANGELES—Differential Brands Group, which focuses on branded operating companies in the premium apparel, footwear and accessories sectors, has retained ICR as its investor relations and public relations firm with a focus on strategic financial communications.

CHICAGO—PFS, a specialty insurance company for sports teams, leagues and athletes, has hired KemperLesnik as agency of record. KemperLesnik will spearhead a multi-pronged brand reputation campaign to include rebranding, public relations, social media and key partnerships.