Account News in Brief (August 23, 2010)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (August 23, 2010)

Bling Nation, a leading provider of mobile payment technologies, has selected GolinHarris to lead its consumer public relations efforts, plus new business for Fetching Communications, Laughlin Constable and Morris + King.

Paul Holmes

LOS ANGELES—Bling Nation, a leading provider of mobile payment technologies, has selected GolinHarris to lead its consumer public relations efforts. The agency will support Bling Nation’s activities in consumer education, multi-market launches and national media, influencer and analyst relations. The account will be led out of the agency’s Orange County office by Traci Renner, senior vice president.

TAMPA—Duquesne University, based in Pittsburgh, has hired Fetching Communications to promote the school of leadership and professional advancement’s bachelor’s degree with a major in humane leadership. Fetching will use its expertise in the animal care industry to raise awareness for the major, part of an online, accelerated Bachelor’s Degree program for adults.  

CHICAGO—Pure Spirits World Wide has named Laughlin Constable as its agency of record for Yes Vodka. Laughlin Constable recently launched Yes Vodka’s website redesign and is responsible for the ultra-premium boutique vodka’s social media strategy and management and blogger and public relations outreach. The firm will be engaging with the Yes community on Facebook, Twitter and Foursquare while promoting on- and off-premise events. Both the Milwaukee and Chicago offices of Laughlin Constable will be working on this account.

NEW YORK—The Morris + King Company has been retained by Engage121, a social media management application that offers unprecedented capabilities for listening, speaking and engaging in social media.  As Engage121’s agency-of-record, MKC will develop and execute a comprehensive public relations campaign that will tap the diverse strengths of MKC, while also capitalizing on the capabilities of SeisMK, MKC’s digital and social media division.

 

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