Account News In Brief (August 26, 2013)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (August 26, 2013)

New business success for MWW, GolinHarris, Lewis, Calysto, Workhouse, Aspectus.

Holmes Report

NEW YORK—MWW has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products. MWW’s consumer marketing practice will increase awareness of the brand through an integrated mix of media relations, influencer seeding and event management. MWW will also lead the US launch of the company’s Kenwood food preparation line. 

SAN FRANCISCO—GolinHarris has been named public relations agency of record for Graton Resort & Casino, a new $800 million entertainment and gaming destination in Sonoma County. The agency is supporting Graton in the areas of consumer awareness, travel and tourism and media relations. The account is led by Eva Wong, director, in the San Francisco office.

SAN FRANCISCO—Lewis PR has been selected by FlowTraq, a network security software provider, to manage its integrated media relations and digital marketing campaign across the US. The integrated PR campaign aims to highlight FlowTraq’s continuous growth and will showcase the company’s corporate expertise in big data, network intelligence, network forensics and analysis. In addition to leading an aggressive media relations program, Lewis will run a comprehensive digital marketing campaign.

ATLANTA—Calysto, a marketing communications agency focused on the mobile and telecom industries, has been named agency of record for cloud texting pioneer Zipwhip, managed services provider One Source Networks and several other mobile and telecom industry companies including, JMango, and Wolfe.

NEW YORK—Workhouse has been selected as public relations and marketing agency of record for Karmaloop, a leader in online streetwear and verge culture. Workhouse will direct a program to bring branded visibility to Karmaloop domestically, including media and trade relations, influencer outreach, digital counsel and national and local market consumer cultivation.

NEW YORK—Aspectus PR has been hired by Maitland, the global fund administration and advisory firm, to raise the profile of its legal, tax, fiduciary and investment services across North America and Europe. The engagement will be primarily focused on content development and media relations.

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