Account News in Brief (August 4, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (August 4, 2008)

Erickson Retirement Communities retains Ketchum, plus new buiness for The Bohle Company, Greenough Communications, KCSA, Linhart Public Relations, and Fiore Associates.

Paul Holmes

ATLANTA—Erickson Retirement Communities, one of the nation's leading authorities on aging in America and developer of senior living communities throughout the United States, has named Ketchum to handle public relations and BBDO Atlanta as its first advertising agency of record. According to Erickson chief marketing officer Donna Samulowitz: "Our goal is to change the way

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