RALEIGH, NC—Following a national search and competitive review, French/West/Vaughan has been selected as the public relations agency of record for Dude Ranchers’ Association, which represents 100 guest ranches across North America. FWV has created a public relations strategy for DRA designed to increase awareness of the association and individual guest ranches among various target audiences, as well as encourage consideration of the ranches as a vacation option. FWV will be responsible for communicating the unique aspects of the guest ranch experience and creating first-time guest visits via strategic media placements. PHOTO
NEW YORK—360 Public Relations has been selected to spearhead a comprehensive media campaign for Savored, the leading provider of restaurant yield management technology, which allows venues to create customized incentives for diners based on fluctuating demand for tables. 360PR’s campaign will impact consumer, business and trade audiences, focusing on developments like the release of Savored’s first app for making discounted reservations, the introduction of a more data-rich platform for restaurateurs, and announcements of new partnerships. The account will be handled by 360PR’s New York office.
LOS ANGELES—The Pollack PR Marketing Group has been retained by LeisureLink, a leading provider of revenue management, distribution, and real-time market data for hospitality properties worldwide. PPMG will focus on trade, tech, business and consumer media outreach as well as driving LeisureLink’s growing leadership position.
LOS ANGELES—RingPlus, a new cell phone service integrating social media and customized services, has appointed Blaze to spearhead its promotion campaign. The agency has been tasked with raising brand awareness and market expansion using an aggressive media relations campaign as well as social media strategy and execution.
NEW YORK—The Morris + King Company has been retained by Aperture Foundation, a New York City-based foundation founded in 1952 to connect the photo community and its audiences with the most inspiring work, the sharpest ideas, and with each other, in print, in person and online. MKC will develop and execute a comprehensive public relations campaign as the Foundation celebrates its 60th anniversary with a benefit gala and photography auction.
NEW YORK—M&C Saatchi PR has added two new clients. The Alvin Ailey American Dance Theater has retained M&C Saatchi PR to handle strategic public relations surrounding the launch of its 2012-2013 season, and the new men’s apparel brand Untuckit has named the company agency of record.
NEW YORK—Workhouse has been selected by Mealku, a New York meal cooperative dedicated to sharing wholesome home cooked meals, as agency of record. Workhouse will develop integrated promotional campaigns and will execute a comprehensive public relations plan and special events. The firm has also been named agency of record by Wantful, a new design and style authority.
NEW YORK—Trylon SMR has been selected by TruEffect as agency of record for media relations.
TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising.