NEW YORK—The Morris + King Company has been retained by Opera Solutions, a global technology-powered data analytics firm that melds the best of human intelligence and the best of machine intelligence to deliver rapid and significant profit improvement to clients. As Opera Solutions’ agency-of-record, MKC will develop and execute a comprehensive public relations campaign, while capitalizing on the capabilities of SeisMK, MKC’s digital and social media division.
PROVIDENCE, RI—Duffy & Shanley has added Corinne McCormack, a leading brand in non-prescription fashion reading glasses and eyewear accessories, to its client roster. Corinne McCormack, owned by FGX International, is the third FGX International brand to partner with Duffy & Shanley on its public relations efforts. Duffy & Shanley manages a strategic public relations campaign aimed at expanding Corinne McCormack’s brand recognition among key fashion media and consumers and is developing a comprehensive public relations and social media campaign to elevate awareness of the Corinne McCormack brand.
MOUNT KISCO, NY--OTC personal health and beauty public relations specialist Robin Leedy & Associates has added three new clients in the areas of nutritional products, OTC personal health, lifestyle PR and beauty brands: Quality of Life Labs’ Active Hexose Correlated Compound immune-boosting supplement from Japan; Blacksmith Brands’ PediaCare line of pediatric cough/cold/pain remedies; and Nicene Brands’ Topol Plus toothpaste and Porcelana skin lightening creams..
BALTIMORE—Himmelrich PR has been retained by three national producers of consumer shows to promote their events. The new clients are The Woodworking Show, the National Marine Manufacturers Association, and the Happy Paws Pet Expo. With the addition of these new clients, the firm will provide media relations, social media coordination, and marketing support for an additional 24 conumer events around the country; the Baltimore-based firm now promotes more than 45 consumer shows and events a year throughout the United States.
BOSTON—Laidlaw Group has been awarded a branding and social influence marketing assignment from the Over My Shoulder Project, a national mentoring initiative that uses music to raise awareness about the power of mentoring.