NEW YORK—ALNO, a leading European kitchen manufacturer, has selected JB Cumberland PR to develop and implement a marketing and communication campaign for the U.S. market. The agency’s mission is to increase brand recognition, broaden sales and locate appropriate dealer outlets across the U.S. Says Yael Tamari, executive vice President of ALNO USA, “For a line of superior products like ours, we recognized that a PR campaign could best reach and influence the discerning upscale market we serve. JB Cumberland PR’s understanding of the international design market combined with its creative capability and media knowledge made it our first choice for this new assignment.”
CHAPEL HILL, NC—To ensure a seamless transition to a new name and to raise awareness of its innovative approach, Pulse Health & Wellness Initiatives has enlisted the help of French/West/Vaughan to provide national media relations services to further promote Pulse’s capabilities and expertise and expand existing awareness of the company’s health and wellness initiatives. Previously Collins Youngclaus, Pulse is a pioneer in promoting health and wellness to consumers on behalf of major food and pharmaceutical companies.
ANDOVER, MA—Cuppy’s Coffee, Smoothies & More, a growing specialty coffee and smoothie franchise business, has selected PAN Communications to spearhead an aggressive PR program promoting the company’s award-winning beverages, franchise opportunities, personnel benefits and executive leadership. Next month PAN will be releasing Cuppy’s Coffee growth statistics in 2007 with a year-end business expansion announcement.
NEW YORK—Gutenberg Communications has been selected by IDC, a global provider of market intelligence, advisory services and events, to promote the 2008 IDC IT Forum & Expo, which will take place June 4-5, 2008 at the Westin Waterfront Hotel in Boston, MA. IDC will work with Gutenberg to continue to build upon the reputation of the IDC IT Forum & Expo as the premier event for IT and business executives interested in using technology to enable business innovation and transformation.