Account News in Brief (December 11, 2006)
Charting the future of public relations
Holmes Report

Account News in Brief (December 11, 2006)

Barkley Public Relations has been selected by the Family Violence Prevention Fund to develop a national cause marketing program. The agency will work with FVPF to create a full-scale cause initiative, including strategy, planning, research and more.

Paul Holmes

KANSAS CITY—Barkley Public Relations has been selected by the Family Violence Prevention Fund to develop a national cause marketing program. The agency will work with FVPF to create a full-scale cause initiative, including strategy, planning, research, promotions, advertising support, media relations and identifying corporate partners.  “Family Violence Prevention Fund continues to seek out new ways to further our efforts toward eliminating violence against women and children,” says Esta Soler, founder and president. “We recognize that cause branding is a powerful avenue to deliver that message. Barkley’s expertise ensures that we will design a program with impact.”

NEW YORK—M Booth & Associates has been named North American public relations agency of record for the Myrtle Beach Area Convention & Visitors Bureau. The appointment follows a comprehensive account review, and M Booth is charged with directing an integrated communications campaign for the Myrtle Beach Area, including an aggressive program of targeted media and industry relations, in-destination communications, trade show support and strategic partnerships and promotions directed at the North American market. Brad Dean, president and chief executive officer of the bureau, cited M Booth’s “considerable experience in travel and tourism public relations” as the reason for the firm’s selection.

NEW YORK—5W Public Relations has been retained by Music Nation to promote its new multi-genre online video music competition. The U.S. competition officially begins in January and will attempt to find the best musical talent across the rock, pop and urban genres during a 15-week online contest, with an artist or band in each category winning a recording contract with Epic Records.   “5W Public Relations is a firm that speaks the language of the music world as well as the business and technology sectors, making it uniquely qualified to handle our account,” says Lucas Mann, co-founder and CMO of Music Nation. “As the competition gears up, we are confident that it can get our message out and make Music Nation a groundbreaking force in the entertainment community.”

BOSTON—360 Public Relations has been selected to lead a consumer-directed public relations campaign for Galaxy Nutritional Foods, a leading maker of cheese alternatives, organic cheese products and other lifestyle foods, including the soy-based Veggie. 360 will handle new product launches, leveraging Galaxy’s 26-year history of providing cholesterol and saturated-fat free food choices such as Veggie slices. “360 Public Relations brings expertise in positioning our brands with both the food media and with moms,” says Hilary Taube, director of marketing for Galaxy Nutritional Foods. “The agency has a seasoned team to expand the brand’s reach and appeal to health-conscious consumers.”

SAN FRANCISCO—Citigate Cunningham has been named agency for SurfControl, which provides a portfolio of security solutions to protect customers from Internet threats, deliver business and regulatory compliance, and enable business continuity. In addition, NeuStar selected Citigate Cunningham to enhance public relations efforts and the firm was named agency of record for PeakStream, a software application platform provider for the high performance computing market.

EAST RUTHERFORD, NJ—MWW Group has been retained by Intelligent Global Pooling Systems, or iGPS Company, a company that provides manufacturers, suppliers and shippers of unitized loads with an RFID-tagged, all-plastic pallet pool, allowing customers to track shipments in real time. MWW Group will provide the company with media relations, website design and development and business-to-business services, including trade-show booth production and support.   

BOSTON—Morrissey & Company has been retained by Safety Insurance and Synectics to provide reputation management and integrated marketing communications services. For Safety Insurance Group, a writer of private passenger automobile and property and causality insurance, the firm is conducting corporate brand advertising. For Synectics, a global creativity consulting firm, Morrissey will implement a variety of strategic communications initiatives.


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