NEW YORK—Lou Hammond & Associates has added four new clients for public relations, digital marketing and positioning: Tourism Saint Barths, destination marketing for the French island of Saint Barthèlemy; Avocet Hospitality Group, anchored by two diverse properties situated in the South Carolina Lowcountry; SnapCap, a web-based company offering small business lending; and the City of Lexington, North Carolina.
CHICAGO—MWW has been retained by the National Parkinson Foundation for an awareness campaign to support caregivers of those suffering from Parkinson’s disease. As part of the campaign, MWW has produced a public service announcement featuring US Senator Cory Booker with a message on early warning signs of Parkinson’s disease and the resources available to caregivers.
NEW YORK—Nancy J. Friedman Public Relations has been retained by Generator Hostels to launch the brand’s largest property to-date, Generator Paris, to open in the 10th Arrondissement in March 2015.
HOLLYWOOD, FL—Fish Consulting has been engaged by the International Franchise Association Educational Foundation to develop and launch its national Franchising Gives Back program.
NEW YORK—CRC, which specializes in fashion, accessories and beauty, has been named agency of record for Breil (pictured), an Italian timepieces brand. CRC will focus on the brand's consumer public relations strategy as Breil grows its presence and brand awareness in the United States.