Account News in Brief (December 7, 2009)
Charting the future of public relations
Holmes Report

Account News in Brief (December 7, 2009)

Maloney & Fox has been named agency of record for Tupperware Brands Corporation, plus new business successes for The Rogers Group, MWW Group, Affect Strategies, The Bohle Company, Kohnstamm Communications, rbb Public Relations, and j simms agency.

Paul Holmes

NEW YORK—Maloney & Fox, the New York -based integrated marketing and communications unit of Waggener Edstrom, has been named agency of record for Tupperware Brands Corporation. The firm is responsible for consumer and business media relations, events and creative campaigns and social media programs for Tupperware Brands’ products and its Chain of Confidence campaign.


LOS ANGELES—Private Health Management, a healthcare resource that provides preventative, urgent and ongoing comprehensive medical treatment for high net worth individuals, has selected The Rogers Group to help Private Health position itself as the foremost company for providing excellence in medical care without compromise. The agency will support the company with media relations, speaking opportunities, branding and strategic counseling.

NEW YORK—MWW Group has expanded its relationship with long time client to include a holiday PR initiative to promote three of the company’s gourmet food and gift basket brands: The Popcorn Factory, Fannie May and Cheryl&Co. The campaign, which will be led out of MWW Group’s New York and Chicago offices, will focus on elevating brand awareness through an integrated mix of national and regional media relations and social media and blogger outreach.


NEW YORK—Affect Strategies, a public relations and social media firm specializing in technology, has been selected by Esprida Corporation, INTTRA and A-List Education to manage and execute their public relations and social media engagement efforts. For all three clients, Affect is implementing a multi-pronged public relations campaign to increase visibility in front of targeted audiences.

LOS ANGELES—Two national trade associations have hired The Bohle Company to handle their social media programs. Bohle has launched Twitter and Facebook accounts for The Association of Woodworking & Furnishings Suppliers, as well as providing traditional PR for the association’s annual AWFS Fair trade show, held in Las Vegas. And the firm recently has been retained to handle a fully integrated social media campaign for Westec2010, a national trade show slated for March 2010 in Los Angeles.  The program will combine public relations as well as paid advertising and social media activities.


MINNEAPOLIS—New York-based Happybaby, a premium organic baby and toddler food company (and a runner-up as the country’s most inspiring small business in this year’s American Express/NBC Universal Shine-A-Light competition), has hired Kohnstamm Communications as its public relations agency of record. Kohnstamm is providing a broad array of public relations, media relations, and social networking support for a range of new product introductions and the launch of a new book coauthored by Happybaby and pediatrician Dr. Robert Sears.

EAST RUTHERFORD, NJ—MWW Group has been hired by Running Subway Productions, a New York-based entertainment production company that conceptualizes, produces, markets and manages productions and exhibits, to promote Leonardo da Vinci’s Workshop at the Discovery Times Square Exposition. The firm has also been retained by the Bowling Proprietors’ Association of America, a non-profit organization serving bowling center owners, to serve for a third consecutive year as its PR agency of record.


MIAMI—rbb Public Relations has been named agency of record by the international exercise company Zumba Fitness.  The agency will provide strategic brand management counsel and national media relations support for the global fitness company as well as identify and evaluate major partnerships and promotional opportunities. In addition, rbb will focus efforts on supporting the launch of the company’s new kids’ fitness program, Zumbatomic, an original workout program designed specifically for girls and boys ages 4-12, added Ross.

SAN DIEGO—j. simms agency has won assignments for three automotive clients: RDP Motorsport, NOS Parts and Best of Show Automotive. The firm is conducting a national exposure campaign for RDP Motorsport to include media and government relations, media buying and management, and sponsorship design and acquisition and has been contracted to assist in securing sponsorship, group sales and corporate event revenue for both Best of Show Automotive and its Mentor Museum of Speed. For NOS Parts, j. simms has been commissioned to secure sponsorship and partnership marketing arrangements.    

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