Account News in Brief (February 1, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (February 1, 2010)

Landis Communications has signed four new clients: KMD Architects and SFJAZZ; plus new business successes for MSR Communications, Litzky Public Relations, JS2 Communications, JMPR Public Relations and Trylon SMR.

Paul Holmes

SAN FRANCISCO—Landis Communications has signed four new clients: KMD Architects, which has charged LCI with developing a strategic communications campaign to help build its brand reputation in the United States, as well as internationally; SFJAZZ, which hired LCI to promote the organization as it announces a major new initiative that will impact the preservation, presentation and future of jazz; Wolfe Video, the country’s largest distributor of LGBT films; and Divine Wellness, which offers personalized yoga instruction via real-time Internet video and has tapped LCI to launch its services in the United States. 

SAN FRANCISCO—MSR Communications, which provides communications management for technology, business-to-business and consumer lifestyle companies, has been named PR agency of record for The Smalls’ Street Sounds project, and JangoMail, an email marketing platform. MSR Communications is providing social media marketing for Street Sounds and was selected by JangoMail to build on its standing as a leading email marketing platform of choice among entrepreneurs and digital marketers at small and medium-sized businesses

HOBOKEN, NJ—Litzky Public Relations has been named agency of record for Ludorum, a new, global  media company that builds children’s entertainment franchises. LPR’s first assignment will be to represent Chuggington, Ludorum’s modern, train-centric property that premiered on Playhouse Disney on January 18. Maureen Taxter, Ludorum’s senior VP consumer products, said: “We believe that the agency is creative and forward thinking in their approach to both traditional and new social media strategies. We are certain that LPR will help expand Ludorum’s growing global footprint to the U.S.”

NEW YORK—JS2 Communications has signed four new clients—Silverlit Toys, Custom Hotel, fashion designer Malan Breton and speaker and author Daryl Wizelman—to be run out of the agency’s New York and Los Angeles offices.

WOODLAND HILLS, CA—The Mullin Automotive Museum in Oxnard, Cal., has hired JMPR Public Relations to handle its public relations outreach and media relations initiatives, which are planned to garner international awareness of the Museum's debut in Spring 2010. JMPR was also named agency of record for American Exhibitions, one of the largest producers of museum-quality traveling shows, to promote the worldwide launch of the “Mummies of the World” exhibition.

NEW YORK—Trylon SMR has been selected by Copyright Clearance Center as agency of record for its media relations requirements. Copyright Clearance Center is a leading provider of innovative licensing solutions for the seamless sharing of knowledge.

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