Account News In Brief (February 10, 2014)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (February 10, 2014)

New business success for Cooney/Waters Group, JMPR, MWW, Lane, Child's Play and Volume.

Holmes Report

NEW YORK—Cooney/Waters Group has been retained to provide corporate and product communications for Alere, the global leader in point-of-care diagnostics. In addition, the firm’s Corkery Group subsidiary will provide strategic communications and media relations for the Water Supply & Sanitation Collaborative Council, a United Nations agency focused on improving sanitation in developing countries, and its Alembic Health unit will offer executive communications support for the Center to Advance Palliative Care, a leading healthcare professional resource for palliative care program development and growth.

WOODLAND HILLS, CA—JMPR Public Relations has been appointed as the agency of record for TruFuel, a product of Calumet Packaging, the Shreveport, La.-based specialty manufacturer of ethanol-free fuels for a variety of small displacement two and four-stroke engines. JMPR will host a broad range of media relations responsibilities for TruFuel, raising awareness for the engineered fuels category and educating consumers about the effect ethanol can have on small displacement engines.

SANTA MONICA, CA— has retained public relations agency MWW to cement the company's position as the leading destination for car shoppers looking for an easier car buying experience. The organizations have begun to build plans for an innovative outreach program that impresses upon shoppers's commitment to making car buying easy via its trusted network of dealers.

PORTLAND, OR—Lane has been named the new agency of record for Travel Oregon, the Oregon Tourism Commission. Lane’s work with Travel Oregon will include public and media relations as well as campaign strategy and execution. 

NEW YORK—Child's Play Communications, a public relations agency specializing in connecting companies with moms, has added Bundoo, an online parenting resource managed by an internal team of pediatric health and wellness experts, to its client roster.

DENVER—The Western Golf Association has selected Volume Public Relations as its agency of record to support the 2014 BMW Championship, which will be played in September at Cherry Hills Golf Club in Cherry Hills Village, Colorado.

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