Account News in Brief (February 12, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (February 12, 2008)

New business successes for FD Dittus, Affect Strategies, and Lüp.

Paul Holmes

WASHINGTON, D.C.—FD Dittus has been retained by the Pan American Health and Education Organization Foundation to increase awareness and support for Global Violence Prevention; the American Academy of Forensic Sciences to provide media relations support surrounding its annual meeting; the Portland Cement Association to assist in the development of an industry awards program for sustainable building; the International Dairy Foods Association for a short-term media relations project.


NEW YORK—Touchpaper, a provider of information technology business management solutions, has chosen Affect Strategies, a strategic marketing communications and public relations firm specializing in the high tech industry, to launch its public relations campaign as it expands its operations in the U.S. Affect is tasked with promoting Touchpaper’s brand and products in the U.S. market. The firm will develop and maintain favorable relationships with key media contacts as well as increase awareness and create recognition for Touchpaper’s services in order to establish the company as a leader in the ITBM solutions industry.


NEW YORK—The National Jeweler Network has named Lüp as its agency of record to handle public relations and communications for the Couture brand.  In addition to spearheading all media relations, Lüp will also work with Couture decision makers on expanding the Couture brand and to foster the link between Couture and other complementary communities such as fashion, consumer media and the celebrity world. 

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