Account News In Brief (February 17, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (February 17, 2014)

New business success for The Brand AMP, MMGY, Trevelino Keller, and Nancy J Friedman.

Holmes Report

SEAL BEACH, CA—NHRA has hired The Brand AMP, an Orange County public relations firm, to reach non-traditional media outlets, bloggers and social media channels to bring new fans into the sport of NHRA Drag Racing. In addition to media outreach to non-traditional media outlets including new media, lifestyle, tech and entertainment, the agency will be charged with assisting NHRA in its social media outreach and platforms.

ORLANDO, FL—Travel Media Group, parent company of, has appointed MMGY Global as its marketing agency of record.  MMGY will provide creative, digital media and public relations support, designed to educate travelers about, its platforms, and the savings it offers on last-minute room reservations. 

ATLANTA—GetOne Rewards, an emerging leader in the digital loyalty and marketing industry, has selected Trevelino/Keller as the company's public relations agency. GetOne plans to establish its national presence while continuing to serve as a valuable resource for its scaling local client base.

NEW YORK—Nancy J. Friedman Public Relations has added several accounts, including The New York Palace Hotel in the agency’s luxury practice. Following a $140 million redesign, the hotel has retained NJFPR to develop and implement an integrated communications strategy for its hotel-within-a-hotel Towers rooms-and-suites concept and new dining and nightlife options. NJFPR has also been named agency of record for Marmara Park Avenue and tourism group Destination DC.

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