NEW YORK—BIC Consumer Products USA has selected Hunter Public Relations as marketing PR agency of record for its line of stationery products, lighters and shavers. In addition to executing a year-long public relations program to elevate the conversation around the BIC Fight For Your Write mission for the company's stationery brand, Hunter will provide marketing PR services for BIC Flex razors and BIC Soleil razors, as well as support for BIC Lighter programs. 

NEW YORK—DeVries Global has been selected by Milk to oversee US communications for the brand’s first foray into the beauty category with the upcoming launch of Milk Makeup. DeVries Global will be responsible for developing and executing strategic and creative communications programs that bring Milk Makeup to the masses using a mix of digital tactics, consumer marketing events and Milk’s network of industry insiders.

CHICAGO—Icelandair has retained Zapwater Communications for public relations support related to the airline's launch of service between Chicago O'Hare International Airport and Reykjavík-Keflavík International Airport. Zapwater will be responsible for media relations and special events related to the launch as well as for strategic partnerships and influencer relations.

NEW YORK—Child’s Play Communications, the public relations agency specializing in connecting brands with moms, has added German toy manufacturer Schleich as a client. Child’s Play will be responsible for media relations and influencer outreach among bloggers and social media personalities for Schleich in the United States.

CLEARWATER, FL—JoTo PR has added Quadrant Information Services, which provides pricing analytics solutions for actuaries and marketing staff in property and casualty insurance companies, as a client. JoTo PR will develop the market research and strategic plan necessary to create competitive advantages and optimal expansion along a monthly timeline. The firm will also create messaging and communications, including social media.

NEW YORK—Backstop Solutions Group, an investor management platform for the institutional investment community, has tapped financial communications firm Vested to lead its global public relations efforts. The agency's mandate is to raise the firm's profile through earned media coverage.

BOSTON—The German fashion and lifestyle driven juvenile brand, Cybex and the international juvenile brand GB have chosen Adam Ritchie Brand Direction as their public relations agency of record for the US. The firm will support Cybex's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Pockit stroller. Services will include media relations, event support, celebrity seeding and brand strategy.