Account News In Brief (February 25, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (February 25, 2013)

New business success for JeffreyGroup, Carolyn Izzo, Morris + King, Child's Play, Brandware, and Roepke.

Holmes Report

MIAMI—JeffreyGroup, which specializes in communications for the US Hispanic market and US Latin America, has been selected to manage Facebook communications in Mexico and Argentina.

NYACK, NY—The Los Cabos Tourism Board has selected Carolyn Izzo Integrated Communications as the destination's agency of record following an official review. CIIC has held the PR contract for five consecutive years and represented the destination for another five years prior through a contract with the tourism board's advertising agency. Also competing for the 2013 contract were Burson-Marsteller, Newlink Communications and Cohn & Wolfe. The firm has also been named agency of record in the US for BreaDr, which uses Glusar, a patented all-natural flour replacement ingredient.

NEW YORK—The Morris + King Company has been retained by Tapad, a new technology allowing advertisers to connect with consumers via consistent ads across multiple platforms. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign on behalf of Tapad that will utilize MKC’s diverse strengths in both the technology and business sectors. The firm has also been retained by Leveraging Investment in Creativity, a 10-year initiative to improve conditions for American artists working in all disciplines. LINC’s campaign will mark the premiere of The Morris + King Strategic Consulting Group, which will produce documents of advice and strategy after one or a series of meetings.

NEW YORK—Child’s Play Communications, a public relations agency specializing in connecting companies with moms, has added technology and publishing company Mibblio to its client roster. Child’s Play will manage all traditional media and blogger outreach efforts, as a means of driving product trial.

ATLANTA—Brandware Public Relations has been selected as public relations agency of record for Morris Yachts. The Brandware team will focus on non-endemic media and events, including the lifestyle and business categories.

MINNEAPOLIS—Ti Sento Milano jewelry, an established European jewelry brand, based in the Netherlands, has hired Roepke Public Relations. The Roepke team will provide strategic public relations support, introducing Ti Sento Milano to the North American fashion and jewelry press.

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