Account News in Brief (February 26, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (February 26, 2007)

The Morris + King Company has added four new agency of record accounts in January 2007. In addition, MKC has entered into its second year as the national brand agency of record for The Ritz-Carlton Club.

Paul Holmes

NEW YORK—The Morris + King Company has added four new agency of record accounts in January 2007. In addition, MKC has entered into its second year as the national brand agency of record for The Ritz-Carlton Club. New clients joining MKC’s roster include: The Ritz-Carlton Club, San Francisco, an urban fractional residence club; Freewebs, which hosts website; Stardoll, an online fashion community for girls; and Natrona Furniture, a Manhattan showcase for some of the world’s best designed modern furniture, all of which is available for immediate delivery.

CHICAGO—Zapwater Communications has been selected as the agency of record for The Law Offices of Jeffery M. Leving, which represent fathers throughout Illinois and outside the state with pre-and post-divorce proceedings. Zapwater will secure appearances by Leving and attorneys within his firm on national television, radio and print media.

BUFFALO, NY—Travers Collins & Company is providing ongoing public relations counsel for the BSC Development Group, the U.K.-based firm planning an $80 million renovation of the Statler Towers and that has proposed the $360 million Buffalo City Tower. The goal is to raise the profile of the BSC Development Group and its local projects.

LOS ANGELES—Eastman Kodak Company has selected The Bohle Company to help publicize the five year anniversary celebration of the Kodak Theatre. For almost 20 years, The Bohle Company has promoted a variety of Kodak sponsorships and events, including the Kodak Rose Queens Brunch and its float entries to the Rose Parade.

NEW YORK—5W Public Relations has been hired by Mantra Films/Girls Gone Wild as PR agency of record to provide marketing communications support, and full service public relations for the brand, including the company’s CEO Joe Francis. According to 5W chief executive Ronn Torossian, “Girls Gone Wild is an iconic brand that reaches 25,000 young consumers per week a day and has a unique brand and position in today’s youth market.”

ST. LOUIS—Standing Partnership has added XPLANE, a visual thinking and communication firm, to its roster of clients. XPLANE drives business results for its clients by delivering clear visual stories in a concise and concrete manner. Standing and its Worldcom sister agencies will provide XPLANE with global media relations support throughout Europe.

RALEIGH—French/West/Vaughan has been named public relations agency-of-record for Cardiac Wellness Supplements. FWV will provide national media relations services for the company, focusing on its Wellcor line of nutritional supplements.

MELVILLE, NY—Thomas Public Relations has been chosen as agency of record by Other World Computing, a leading Mac and PC technology company. Thomas PR was chosen because of its specialized expertise in public relations and branding for computer technology.

LOS ANGELES—JS2 Communications, the Los Angeles-based public relations and marketing consulting firm with an office in New York, has added two new food and beverage clients— La Brea Bakery and Hadaka Sushi—to its southern California roster and has renewed contracts with Papyrus, Leblon, and Segway, three of the firm’s national accounts.

NEW YORK—Trylon SMR has been selected by ReacTV as agency of record to handle all its media relations requirements. ReacTV delivers a simulcast Internet and television experience embedded with reactive advertising.

CINCINNATI—HSR Business to Business has been selected by Flowserve Corporation, an international provider of fluid motion and control products and services, as integrated agency of record.


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