NEW YORK—Global digital media company and weather authority AccuWeather has selected GolinHarris as agency of record for public relations and corporate positioning. GolinHarris New York, in collaboration with its San Francisco office, is providing public relations strategy and support for lifestyle, technology and corporate audiences, executive visibility and influencer outreach across traditional, digital and social media. In addition, the agency is leveraging its multimedia engagement center, The Bridge, to activate real-time media opportunities on behalf of the brand.
SAN FRANCISCO—Fineman PR recently added four new clients: American Humane Association, Quintessa wines, Truchard Vineyards and Spelletich Family Winery. AHA selected Fineman PR as its agency of record to raise its profile nationally and position the non-profit organization for long-term success. Quintessa, Truchard Vineyards and Spelletich Family Winery are all Napa Valley-based, family-owned wineries that hired Fineman PR for brand awareness and media relations campaigns.
HOLLYWOOD, FL—Fish Consulting, which specializes in franchise marketing and public relations, has added Del Taco, a leading Mexican quick-serve restaurant chain, to its growing client roster. Del Taco has enlisted Fish Consulting to help increase national awareness of its franchise opportunities, provide strategic recruitment marketing support and assist with collateral development.
LOS ANGELES—The Pollack PR Marketing Group has been retained by Netafim USA, a leading provider of drip/micro irrigation solutions for the agriculture, landscape and turf, greenhouse and nursery, mining, and wastewater industries. The agency will plan and execute a variety of public relations and marketing communications focused on expanding awareness of Netafim’s products and applications, while bolstering the company’s water conservation and sustainability brand outreach platforms.
TORONTO—Square, founded in San Francisco in 2009 by Jack Dorsey, the co-founder and chairman of Twitter, has named energi PR as its Canadian public relations agency of record; its first hire of a PR firm in an international market outside the US. The technology company retained energi PR to help support the company’s aggressive growth strategy and brand communications in Canada.
LAS VEGAS—Vox Solid Communications, a Las Vegas-based agency specializing in strategic counseling, public relations, social media and event planning, has added Madame Tussauds Las Vegas as a new client. Vox Solid Communications will be handling public relations and social media for the interactive wax attraction.
PLEASANTVILLE, NY—Roher Public Relations has been named to handle PR in North America for the NuVo and On-Q product lines of Legrand, the global provider of products and systems for electrical installations and data networks.