Account News in Brief (February 5, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (February 5, 2007)

NTN Buzztime, a developer and distributor of Play Along TV entertainment and technology, has appointed New York-based Southard Communications as its public relations agency of record.

Paul Holmes

CARLSBAD, CA—NTN Buzztime, a developer and distributor of Play Along TV entertainment and technology, has appointed New York-based Southard Communications as its public relations agency of record. Southard has been charged with raising the profile of NTN Buzztime among consumers to increase brand awareness and expand the company’s player base and current network of more than 4,000 bars and restaurants across the country. Southard will employ a comprehensive marketing communications plan that will include strategic media relations, targeted consumer promotions and grassroots marketing while leveraging NTN Buzztime’s innovative game and trivia entertainment and technology.

NEW YORK—Goodman Media International has been retained by the Memphis Convention & Visitors Bureau to promote a national campaign highlighting the city’s place in the history of soul music and underscores the city’s role as both a contemporary and historical center of American music. Memphis Celebrates 50 Years of Soul Music is tied to the 50th Anniversary of the founding of Stax Records, the legendary record label. Goodman was selected because of its award-winning work on a previous campaign for Memphis celebrating the 50th Anniversary of Rock ‘n’ Roll.

SAN FRANCISCO—MWW Group has been retained by Blackhawk Network, a leader in card-based financial solutions and the largest provider of third-party prepaid cards. To position the brand in the consumer and business-to-business markets, MWW Group will provide a full complement of services such as corporate positioning, media relations, executive communications, materials development, occasion-based event support and product launch management.

NEW YORK—Abelson Group, a communications and marketing firm focused on the telecommunications and technology industries, has been selected as public relations agency of record for The Hyperfactory, eBureau and Origin Digital. For all three companies, Abelson Group is responsible for baseline branding and positioning, detailed market and competitive analysis, company launch, media and analyst relations and event marketing.

NEW YORK—MMG Mardiks, the New York based public relations division of advertising and marketing agency MMG Worldwide, has added Kennedy Space Center Visitor Complex to its client roster. DNC Parks & Resorts at KSC, which manages the visitor complex, has retained MMG Mardiks to support media relations for a new $60 million attraction, the Shuttle Launch Experience, set to open in May 2007.

CINCINNATI—Washington Group International, which provides construction and engineering services to the government, mining and power industries, has tapped Northlich to support an integrated branding campaign that will build awareness among potential job candidates, employees, and current and prospective clients. Northlich will call on all of its resources including Brandstorm, public relations and advertising teams to plan and execute the campaign.

NEW YORK—Susan Magrino Agency has been hired by Rocco Forte Hotels to oversee all U.S. public relations efforts. Rocco Forte Hotels is a luxury hotels brand with properties throughout Europe, including: Brown’s Hotel (London), Hotel de Rome (Berlin), Hotel Savoy (Florence), Hotel Astoria (St. Petersburg), Villa Kennedy (Frankfurt), Hotel Amigo (Brussels), The St. David’s Hotel & Spa (Cardiff), The Balmoral (Edinburgh), The Lowry Hotel (Manchester) and Hotel De Russie (Rome).

SAN FRANCISCO—Puronics, a water technology company and manufacturer of home and commercial water treatment systems, has named Gibbs & Soell Public Relations its agency of record.

ATLANTA—Arketi Group has been named agency of record for Atlanta-based Empagio, a leading provider of human resources outsourcing services. Arketi will be responsible for developing and implementing marketing strategies, messaging, public relations and demand generation.

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