RALEIGH—Capstrat’s employee-led community involvement program, the Boomerang Society, has selected Genesis Home as its 2009 pro bono client. Genesis Home supports homeless families through counseling and temporary housing that helps them achieve long-term financial independence. Capstrat will work to raise awareness of family homelessness and increase the visibility of Genesis Home’s efforts to prevent it.
SAN FRANCISCO—Therative, a pioneer in developing advanced skin care products and solutions for consumers, has selected Euro RSCG Worldwide PR to provide strategic public relations support for its launch product, the ThermaClear Acne Clearing Device. Euro RSCG PR was awarded the business after a competitive agency search and will develop and implement brand-building strategies to support consumer and professional outreach in a range of media and develop communications initiatives to maximize exposure for ThermaClear's channel partnerships.
WALTHAM, MA—ARM, a leading supplier of semiconductor intellectual property, has appointed Racepoint Group as its PR agency of record in North America and Europe. The remit includes corporate, product and community campaigns. Racepoint Group will coordinate with ARM’s existing investor relations and financial PR partner Brunswick Group.According to Ian Drew, vice president of global marketing at ARM: “Racepoint had thought very deeply about our business and how to develop a thought leadership campaign that will help us drive market share across multiple product categories.”
DENVER—Bellco Credit Union has named GroundFloor Media as public-relations agency of record for its community-relations program. GroundFloor will work with Bellco on its philanthropic and employee volunteerism efforts. “It was important to us to identify a community relations partner that not only knows how to execute tried-and-true communications campaigns, but also incorporates social media tactics into developing innovative approaches to support our unique brand positioning,” says Laura Higgins, Bellco marketing director.
LOS ANGELES—Bob Gold & Associates has added Black Broadcasting Network, a 24 hour ad - supported network created specifically for hip urban viewers, to its client roster. Bob Gold & Associates, led by cable industry veteran Bob Gold, has a track record in establishing emerging independent television networks. The agency will strive to maximize exposure of Black Broadcasting Network and gain widespread acceptance of its inventive and unique programming targeted at the 18-34 urban market.
NEW YORK—Seeking to establish brand recognition within the housewares industry and among consumers after forming a relationship with a new distributor in 2007, the creators of Fusionbrands have selected JB Cumberland Public Relations as their agency of record. The agency’s strategic objective is to establish Fusionbrands as a brand to watch in the marketplace, and JBC will draw both media and consumer attention to the ways in which Fusionbrands products which make everyday tasks easier, faster and more pleasurable.