Account News in Brief (February4, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (February4, 2008)

New business successes for MWW Group, Environics, French/West/Vaughan, Hyde Park, William Mills, Morris + King, Dukas Public Relations, Strategic Communications Group, LVM Group and CTA.

Paul Holmes

NEW YORK—MWW Group has added to its client roster. MWW Group will design and execute a comprehensive communications program for the free, online doctor evaluation service. provides consumers with access to a single comprehensive source for empirical quality measures on physicians, such as quality of hospital affiliations and educational background, sanctions and volume of procedures, in addition to independent doctor reviews, peer evaluations and patient feedback. The account will be managed from MWW Group’s New York office.


WASHINGTON, D.C.— The Association of Women’s Health, Obstetric and Neonatal Nurses has hired Environics Communications to develop and implement its 2008 public relations program. AWHONN is dedicated to advancing the healthcare of women and newborns through advocacy, education, research and the creation of evidence-based standards of care. “We selected Environics Communications because of the agency’s customer service reputation and its extensive experience working with health care associations and issues of importance to women and mothers,” said AWHONN executive director Joseph Isaacs. “They were able to understand our issues quickly and provide creative approaches to promote our messages to the public, mass media, health care providers and policy makers.”


RALEIGH, NC—French/West/Vaughan  has been selected by Healthy Living Academies to provide public relations counsel and execute a comprehensive media relations campaign to raise visibility for the organization. Healthy Living Academies provides weight loss programs for children, teenagers and young adults. “We were impressed with the results of the media campaigns FWV generated for other healthcare companies, specifically weight loss facilities,” says John Gordon, chief marketing & business development officer for Healthy Living Academies. “We know their support and strategic thinking will help us manage all of the attention our program success generates, and further raise awareness of our organization and the epidemic of childhood overweight and obesity.”


WASHINGTON, D.C.—Hyde Park Communications has added United Rentals and Disabled Veterans of America to its client roster. Hyde Park advises United Rentals on ongoing developing investor relations and investor communications issues, focusing on fostering relationships with the investment community. Disabled Veterans of America, an organization committed to helping build better lives for disabled veterans and their families, has engaged Hyde Park to help support its legislative agenda and specifically bring attention to veteran health care funding and reform.


ATLANTA—William Mills Agency has been chosen by Lenders One, a national alliance of independent mortgage bankers, to lead public relations efforts and increase brand recognition in the mortgage industry. Lenders One provides its members— mortgage bankers—a business model that offers collective buying power while helping them increase sales and decrease expenses.


NEW YORK—The Morris + King Company has been retained by the newly public, a leading Internet-based financial publishing, online advertising and licensing business, to create and implement The’s U.S. and European public relations campaign. MKC will develop and execute a comprehensive PR campaign designed to elevate the presence and profile of’s intellectual content, indexes, financial information and offerings around the world. The campaign will focus on both financial institutions and investors.


NEW YORK—Dukas Public Relations has added three new clients to its financial and professional services practice: Gruppo Levy, a specialty investment banking firm; Polen Capital Management, a concentrated U.S. equity investment manager; and RGE Monitor, an online global macroeconomic and financial information service.


SILVER SPRING, MD—Strategic Communications Group has been named PR agency of record by the Card Printer Solutions division of Zebra Technologies, a leader in on-demand secure printing solutions. Strategic will execute an integrated public relations and business development campaign to provide third-party credibility, awareness and sales support for Zebra and will also launch a series of vertical, targeted media campaigns to support key company sales and marketing initiatives.


NEW YORK—LVM Group has been chosen to represent Ardour Capital Investments, a consulting firm that provides research/advisory services for investors in energy technology.


LOUISVILLE, CO—Apex Silver Mines has retained CTA Integrated Communications to assist in the design and production of its fiscal year 2007 annual report. CTA will also assist Apex with other creative projects. In addition, Texas-based GreenHunter Energy has engaged CTA to implement a national public relations campaign. GreenHunter Energy is focused on building a diverse portfolio of renewable energy assets in the wind, geothermal, solar, biofuels, and biomass sectors.





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