RICHMOND, VA—CRT/tanaka has been retained as the agency of record by PetNovations to provide strategic public relations planning, media relations and word-of-mouth marketing for its CatGenie, a new cat box/appliance that washes, sanitizes and dries cat-friendly permanent granules which cats use instead of disposable litter.
NEW YORK—The Morris + King Company has been retained by Stew Leonard's, the family-owned and operated fresh food store with locations in Norwalk, Danbury, and Newington, Conn. and Yonkers, NY. As agency of record, MKC will develop and execute a comprehensive public relations campaign on behalf of Stew Leonard’s.
HOBOKEN, NJ—Litzky Public Relations has been named agency of record for VelcroKids. LPR has been retained to provide public relations counsel in 2010 as the Velcro Companies launch the VelcroKids product line this Spring.