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Account News In Brief (January 11, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (January 11, 2013)

New business success for Porter Novelli, MWW, Emanate, FWV, Goodman, Aspectus, Bitner Goodman, Cheryl Andrews, Brandware, Arketi, Fetching.

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NEW YORK—Porter Novelli has been named agency of record for Ole Smoky Tennessee Distillery. The agency has been charged with raising awareness for the brand among both consumers and food and beverage professionals, focusing on media relations, on- and off-premise event sponsorships and sales support.
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NEW YORK—MWW has been retained as PR agency of record by D’Artagnan, a leading purveyor of natural and organic meats, charcuterie, and mushrooms. MWW’s food and restaurant specialty practice will heighten awareness of the brand and its founder and CEO Ariane Daguin. The firm will develop and guide strategy for the company’s communications and will implement a program to help D’Artagnan educate consumers about the importance of appreciating how food is raised and harvested. 

NEW YORK—Emanate has been named public relations agency of record for GoGo squeeZ North America, maker of GoGo squeeZ squeezable applesauce pouches, and House of Mandela, the South African-inspired luxury brand and wine collection created by Makaziwe and Tukwini Mandela.

RALEIGH, NC—Wallace Family Racing— NASCAR racing family Mike, Chrissy and Matt Wallace—has selected Raleigh-based French/West/Vaughan as its new marketing, public relations, sponsorship and endorsement agency of record. FWV will work with the Wallaces to promote and brand the family and assist in acquiring corporate racing sponsorships with family-friendly companies.

NEW YORK—Goodman Media International has added four clients in the nonprofit sector: the National NeighborWorks Association; Rauch Foundation Student Conservation Association; and The John Merck Fund.

NEW YORK—Aspectus PR, a global communications and PR agency focusing on financial services, energy, engineering and b2b technology and events, has been appointed to devise and manage the communications strategy for the 2013 TechLeaders broker-dealer technology conference (TechLeaders), to be held March in Irving, Texas. Aspectus PR will raise the profile of the conference through pre-event media coverage highlighting key business and technology issues.

FORT LAUDERDALE, FL—Bitner Goodman has been selected to provide national public relations and social media services for Granite Transformations,  a global full-service home and business remodeling resource known for its revolutionary stone resurfacing process. Bitner Goodman will handle media relations, establish partnerships to increase visibility in each market and enhance community outreach efforts to strengthen each franchise’s lead market position.

CORAL GABLES, FL—The Anguilla Tourist Board has selected Cheryl Andrews Marketing Communications to run North American sales, marketing and public relations operations.

ATLANTA—Brandware Public Relations has been selected as public relations agency of record for the Hilton Head Island Motoring Festival & Concours d’Elegance, one of the nation’s top automotive lifestyle events. Brandware, which has experience in the automotive and powersports categories, will support the full range of event public relations needs, including media and sponsor relations.

ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Catavolt, an enterprise mobility company, for an integrated communications engagement. Arketi is developing and executing an integrated public relations and digital marketing plan for the emerging growth technology firm. The engagement includes a paid search campaign and a marketing automation-driven lead generation and nurturing program.

TAMPA—Fetching Communications, a PR and marketing agency for the pet and veterinary industries, has been retained by Pet Dental Services, Women in the Pet Industry Network and DOGTV for PR services.

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