NEW YORK—Ford Motor Company has selected Ogilvy Public Relations to support the Warriors in Pink breast cancer awareness program following a competitive pitch. Ogilvy PR will support the brand out of its New York and Washington, DC, offices and will design and execute a communications campaign for Warriors in Pink, which showcases the US automaker’s commitment to the breast cancer cause. The Ogilvy team will aim to increase brand awareness around the initiative and its 20th anniversary, and drive traffic to fordcares.com.
LOS ANGELES—LA Marathon has retained Coyne Public Relations to assist with PR and marketing efforts for its portfolio of endurance properties, which includes the Asics LA Marathon, one of the five largest marathons in the country. Coyne PR’s Los Angeles office, which opened in July 2013, will be responsible for assisting in the development of overall communications and public relations strategy, including management of all local and national press outreach and awareness.
DETROIT—Lambert Edwards & Associates has been selected by Huron Capital, an operationally-focused private equity firm concentrated on growing lower middle-market companies through customized investments and Recaro Automotive Seating, a global manufacturer of performance seats for passenger vehicles, trucks, buses and racing vehicles; and by Entertainment, a leading provider of consumer discounts.
SANTA MONICA, CA—Edmunds.com has retained public relations agency MWW, to cement the company's position as a leading destination for car shoppers looking for an easier car buying experience. The organizations have begun to build plans for an outreach program that impresses upon shoppers Edmunds.com's commitment to making car buying easy via its trusted network of dealers.
NEW YORK—Endo Health Solutions, a US-based specialty healthcare company, has appointed Ogilvy Public Relations as an agency partner for its Endo Pharmaceuticals division. Ogilvy PR’s healthcare practice will provide public relations communications support to Endo Pharmaceuticals in the men’s health and pain management areas of the business.
BOSTON—Greenough has been named agency of record for Artists For Humanity, a non-profit organization that empowers Boston teens by employing them in an intensive program of arts, creativity and enterprise. Greenough’s program for AFH will focus primarily on business, trade and vertical media relations.
NEW ORLEANS—Prospect New Orleans has hired New Orleans-based marketing firm Deveney Communication as agency of record for Prospect.3, the third edition of New Orleans International Contemporary Art Biennial in the Fall of 2014. Deveney Communication will draw on the resources of its Worldcom Public Relations Group partnership.
MINNEAPOLIS—Charity Aware, a Twin Cities-based community service initiative dedicated to inspiring youth to give back, has selected Haberman to develop the organization's brand story, website and new strategies for reaching a new generation of philanthropists.
NEW YORK—Trylon SMR has been selected by BuyVia as agency of record for its media relations requirements. San Mateo-based BuyVia is an online and mobile smart shopping service that combines intelligent shopping capabilities, UPC/QR scanning, geo-local deals and wish lists with hand-curated expertise and custom architecture to uncover products at the best price available.
NEW YORK—Krupp Kommunications has added Farnoosh Torabi, TV personality, personal finance expert, and author to its client roster. K2 will provide brand management, as well as national media relations, to develop Torabi’s profile and launch her third book, When She Makes More: 10 Rules for Breadwinning Women.