NEW YORK—LVM Group has been retained to handle the public relations for Goddard Group, a worldwide entertainment and resort concept designer whose accomplishments include the Forum Shops at Caesars Palace, Galaxy Casino and Resort in Macau, and the Ring of Life in Shenfu, China; for Gateway Center, a Newark civic action coalition; and a project for Dewey Pegno & Kramarsky, a New York City law firm.

NEW YORK—The Morris + King Company has been retained by Buzzmedia, one of the largest and fastest-growing publishers on the web, a publisher of entertainment news and original music content. As agency of record, MKC will develop and execute a comprehensive public relations campaign on behalf of Buzzmedia that will tap MKC’s diverse strengths in both the technology and business sectors.

FRANKFORT, IL—The National Kitchen & Bath Association, an association for kitchen and bath professionals, has selected an agency team—all specialists in the kitchen, bath, design and building industry—including O’Reilly-DePalma in Chicago and New York for marketing and public relations; Flying Camel, an advertising, design and PR firm in Ontario, Canada; digital and social media firm Osentra in Orlando, Fla.; and White Good in Lancaster, Pa., which will take the lead on integrating public relations and marketing.

GULF SHORES, AL—The Gulf Shores Golf Association, which represents nine golf courses and a host of lodging options in Gulf Shores, Alabama, has extended its partnership with Buffalo Communications to continue spearheading a turnkey publicity and media-relations program. The GSGA-Buffalo relationship dates back to 2003 and focuses on editorial coverage to build the Alabama Gulf Coast among America’s most popular destinations for golf, beach and fishing holidays.