BOSTON—Greenough Communications has been named agency of record for EcoCAR: The NeXt Challenge. Sponsored by the U.S. Department of Energy, General Motors and more than 15 other contributors, EcoCAR is a vehicle engineering competition that challenges 17 universities across the U.S. and Canada to redesign and reengineer the 2009 Saturn VUE to minimize energy consumption and reduce emissions. Greenough will use traditional media, social media and events to create awareness of how the competition, its sponsors and its participants can influence the energy and carbon emissions agenda.
MINNEAPOLIS—Sierra Nevada Brewing Co., one of the pioneers of the craft brewing renaissance, has selected Carmichael Lynch Spong as its public relations agency of record. The firm will provide event execution and media relations efforts, including social media outreach. “Our partnership with Carmichael Lynch Spong is a nice fit for the company, and it will allow us to affirm our position as the premier craft brewery in the country,” says founder/owner Ken Grossman. “We are looking forward to working with the firm, and we know the team will inspire and challenge us as a business.”
NEW YORK—The American Heartworm Society has named Gibbs & Soell Public Relations as its agency of record to help conduct public education and communications programs. AHS is the leading resource for the prevention, diagnosis and treatment of heartworm disease in cats and dogs. “Although heartworm disease can be deadly, it is completely preventable,” says Dr. Sheldon Rubin, president of AHS. “Information is a key tool in the battle against the disease. Gibbs & Soell will help us better communicate progress in the scientific study, prevention and treatment of heartworm disease with veterinarians and pet owners.”
ATLANTA—Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising. "We needed a proven marketing partner that could help us articulate a distinctive message that resonates with the legal community," says Jim Tharpe, president of APS. "Arketi's B-to-B technology expertise and proven positioning and branding methodology made them the right partner for us."
MELVILLE, NY—Thomas Public Relations has been chosen as agency of record by Syracuse-based PPC, a leader in the design and manufacture of connectors for the telecommunications, satellite and wireless industries with the most patents in connector technology worldwide. Thomas PR will lead PPC’s launch into the consumer electronics market with a full-scale public relations campaign featuring PPC’s new Locking HDMI Cable for the highest quality HDTV.