Account News in Brief (January 19, 2009)
Charting the future of public relations
Holmes Report

Account News in Brief (January 19, 2009)

Publicis Consultants | PR has been selected to provide product launch support for Munchbyn, a sustainable lunchbox, plus new accounts for Gibbs & Soell, Arketi Group, Euro RSCG Life LM&P and Trylon SMR.

Paul Holmes

SEATTLE—Publicis Consultants | PR has been selected to provide product launch support for Munchbyn, a sustainable lunchbox. Publicis Consultants | PR will spearhead media outreach and promotions for the Munchbyn lunchbox out of its Seattle office. According to Erin Franczyk, partner at Munchbyn maker Byndoo, Publicis “understood our product line instantly and were off and running with great ideas before we even signed them.”


NEW YORK—ERA Franchise Systems, a global leader in the real estate market, has named Gibbs & Soell as its public relations agency of record. Gibbs & Soell will work to promote the company and its brand to home buyers, home sellers and home owners worldwide. ERA Franchise Systems is a global real estate franchise company with more than 30 years of experience in developing consumer-oriented products and services. 


ATLANTA—Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Racemi to reposition the business system portability company. The Arketi team is executing a marketing strategy designed to reintroduce the company to enterprise IT purchasers. "Arketi's proven track record with high-tech B2B companies was a strong selling point for us," says Lawrence Guillory, vice president of sales and marketing at Racemi. "Our technology is complex. We needed a partner who could help us convey its advantages in a way that notably differentiates us from the competition, and Arketi made that happen."


CHICAGO—Euro RSCG Life LM&P, a healthcare communications specialist, has been assigned agency-of-record responsibilities for Lansinoh Laboratories. Lansinoh provides products that ease the challenges of breastfeeding by applying knowledge and best practices gained through real-world experience.


NEW YORK—Trylon SMR has been selected by the Future TV Show 2009 to handle public relations for its January conference, “Monetizing the Multi-Platform Revolution” at the Hilton New York. 

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