Account News In Brief (January 20, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (January 20, 2014)

New business success for Prosek Partners, Pollack, Brandware, PAN, Buffalo and Turner.

Holmes Report

NEW YORK—Imagine Software, a leading provider of real-time portfolio and risk management solutions to the global alternative investment community, has retained Prosek Partners as its public relations agency of record. Prosek will support ongoing efforts to raise awareness of Imagine Software¹s overall brand and its suite of products.

LOS ANGELES—The Pollack PR Marketing Group has been retained by financial advisory firm Scouler & Company to lead its public relations and marketing efforts. PPMG has been engaged to raise Scouler’s brand visibility and mindshare within the competitive space of corporate financial advisory and restructuring services.  PPMG will develop PR strategies through traditional and digital content to increase Scouler’s brand voice nationally.

ATLANTA—Brandware Public Relations has been selected as agency of record for DealerRater.com, an online resource for automotive dealership and service center reputation information. In addition to national consumer and trade campaigns, Brandware will promote DealerRater’s Dealer of the Year Program, which recognizes dealers with the highest consumer rankings and best practices.

BOSTON—PAN Communications was selected by SDL, a worldwide leader in customer experience management, as its global agency partner. PAN is tasked to manage global public relations strategy for SDL in addition to social media, content and influencer marketing. It will lead efforts to reinforce SDL's market leadership and build awareness of its expansive product portfolio.

VIENNA, VA—Galvin Green, a leading maker of functional golf clothing, has selected Buffalo Communications for its North American public relations program. The Swedish company, well- established in the UK, continental Europe and Canada, formally launched in the US with its Spring/Summer 2014 collection. In addition, Buffalo has been selected by producers of Gary Player:  A Game For Life to create and manage a public relations program for the new, four-hour instructional video series.

NEW YORK—Turner Public Relations, a public relations and digital media firm specializing in active lifestyle, outdoor, streetwear and fashion brands as well as travel, tourism and real estate, was recently named PR agency of record by JayBird, known for its products in the wireless premium headphone category. Turner PR will lead all public relations efforts and work to drive sales and consumer engagement surrounding current and new product categories.
 

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