Account News in Brief (January 22, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (January 22, 2007)

Dukas Public Relations has been named agency of record by Madness Against Malaria, an online international fundraising and awareness-raising initiative modeled after the NCAA March Madness college basketball tournament and created by hedge fund manager and philanthropist Lance Laifer.

Paul Holmes

NEW YORK—Dukas Public Relations has been named agency of record by Madness Against Malaria, an online international fundraising and awareness-raising initiative modeled after the NCAA March Madness college basketball tournament and created by hedge fund manager and philanthropist Lance Laifer. In addition to providing its public relations expertise, DPR has also launched its own fundraising team—Team USA—to participate in the project. Team USA is currently ranked as one of the top 10 MAM teams in terms of funds raised. KNOXVILLE, TN—Ackermann PR has added five new clients to its roster: The Bluffs, a new condominium project located in Sevier County in East Tennessee has retained Ackermann to develop and implement a complete marketing plan including advertising, PR launch events and special targeted programs; J.A. Fielden Co., a nonresidential construction company, hired Ackermann to develop a branding and positioning program; First State Financial, a full service bank, has selected the firm to implement a new marketing strategy; Service Leadership, a consulting and benchmarking firm, tapped the firm to introduce a new marketing strategy; and Johnson Architecture, an architectural firm, retained Ackermann PR for positioning and marketing. ATLANTA—Three new clients have chosen Jackson Spalding, boosting the agency’s 2006 new business wins to 29. The firm’s newest clients include the Atlanta Symphony Orchestra’s 2007 Decorator Show House and Gardens, which chose the firm for marketing and public relations assistance after a competitive review; the owners of The Candler Building, who also tapped the agency for marketing and PR planning; and PBS&J, a national engineering consulting fir that chose Jackson Spalding to help with branding and communications for a new division. NEW YORK—Goodman Media International has added four new clients: McNeil-Lehrer Productions for publicity for the PBS special Generation Next: Speak Up. Be Heard; Free to Choose Media, for publicity for the PBS Special The Power of Choice: The Life and Ideas of Milton Friedman; Bouchard Transportation Company, for media relations support and counsel; and Pierre’s Ice Cream Company, for corporate communications. NEW YORK—French/West/Vaughan has been retained by Michigan-based Kalamazoo Outdoor Gourmet to provide public relations support for its outdoor entertaining equipment and custom kitchen systems. FWV will be responsible for regional and national media relations, product placement, trade show support and other dealer and specifier outreach programs. FWV’s home practice, now includes Ariston appliances of Italy, Valsan, Native Trails, Tulikivi, Comptoir de Famille and Alpine Log Homes. NEW YORK—Connors Communications has been selected by Soliloquy Learning, to promote the Soliloquy Reading Assistant, a reading program that combines advanced speech recognition technology with scientifically-based interventions to help elementary and secondary students strengthen their reading fluency, vocabulary and comprehension toward becoming proficient, life-long readers. The firm has also been selected by Text in the City to launch its daily email and website that provides women with 24/7 dating advice from the male perspective. MELVILLE, NY—Thomas Public Relations, a technology, consumer electronics, digital imaging and internet public relations firm, has been chosen as agency of record by DXG USA, one of the fastest growing digital camera brands and manufacturers of digital cameras and camcorders for the youth and mainstream markets. Thomas PR was chosen because of its industry leadership and specialized expertise in public relations and branding for digital camera and imaging companies. NEW YORK—Do Something (, a not-for-profit online organization that encourages and celebrates young people who participate in meaningful volunteer and charitable activities, has selected RLM as its agency of record. RLM will create and execute a year-long media relations strategy for Do Something based on the firm’s trendSpotting methodology, raising awareness of Do Something’s programs and partnerships designed to encourage America’s young people to make a difference in the world. WOODLAND HILLS, CA—Hotchkis Performance, manufacturer of Hotchkis sport suspensions, has engaged JMPR Public Relations to assist with public relations services and media relations initiatives, including targeted media outreach, new product debuts, corporate events and special projects. NEW YORK—Trylon SMR has been selected by Star Marketing as agency of record to handle public relations for all its media relations requirements. Star Marketing is a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital and search media, analytics, teleservices, email, strategic consulting and process improvement. HUNTINGTON, NY—Epoch 5 Public Relations, a Long Island communications firm, has been retained by Strike Long Island, an entertainment destination featuring 27 bowling lanes, a game room and a full-sized indoor electric go-kart track. CHICAGO—Zapwater Communications has added Obscure Belts, a high-end line of men’s and unisex belts, to its client roster. Zapwater has been selected to provide media relations support, generating brand awareness and assisting with trade show activity. LOUISVILLE, CO—New Frontier Energy has hired CTA Integrated Communications to develop and implement a national investor relations and media relations program that will target investors, money managers, and securities analysts along with various business/financial publications and broadcast media.
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