Account News In Brief (January 27, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (January 27, 2014)

New business success for Richard Partners, Finn Partners, Landis, Calysto, Brandware and JoTo PR.

Holmes Report

DALLAS—The Salvation Army, one of the country's largest social services organizations, has selected Dallas-based Richards Partners as its public relations agency of record. Work will include major initiatives such as the annual Red Kettle campaign and communications support surrounding emergency and disaster response.

NEW YORK—Green Festivals has selected Finn Partners as its PR agency of record to assist in expanding the reach and impact of Green Festival, one of the largest and longest-running sustainability events in the country. Finn Partners' responsibilities will include managing media relations, influencer engagement, sponsorship development and corporate communications for the organization.

SAN FRANCISCO—Landis Communications has added Merlin Entertainments Group to its roster of clients. LCI will be working with Merlin Entertainments Group on launching two new properties at San Francisco’s Fisherman’s Wharf:  Madame Tussauds San Francisco and the San Francisco Dungeon.

ATLANTA—Calysto, which focuses on the mobile and telecom industries, has been retained by iBasis, a leading wholesale provider of international voice and mobile value added services, to help develop a microsite focused on LTE-related topics, including LTE roaming, signaling and IPX.

ATLANTA—Brandware Public Relations has been selected as agency of record for MyAssist, a live-agent personal assistance and concierge service that supports connected vehicle and consumer needs.

TAMPA BAY—JoTo PR has expanded its client list with the addition of elements fitness.
 

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